Marketing Strategies in Increasing Skill Interest in Rida Embroidery Ponorogo Course and Training Institutions

Nurrantika Aini (Institut Agama Islam Negeri Ponorogo Indonesia)
Reni Mulazamah (Institut Agama Islam Negeri Ponorogo Indonesia)
Siti Suliyah (Institut Agama Islam Negeri Ponorogo Indonesia)
Tias Fajar Widowati (Institut Agama Islam Negeri Ponorogo Indonesia)
Tita Seviana (Institut Agama Islam Negeri Ponorogo Indonesia)
Tunjung Genarsih (Institut Agama Islam Negeri Ponorogo Indonesia)

MONETARIUM: Journal of Economy Business and Management
Vol. 1 No. 1 (2024): MONETARIUM: Journal of Economy Business and Management

Marketing strategy is a centralized and comprehensive plan to achieve business goals through a marketing mix that includes product, pricing, location, and promotional strategies. The purpose of this study is to find out how LKP Rida Embroidery's marketing strategy in increasing public interest in attending courses and training. The research method used is field research with descriptive qualitative data analysis. Research shows that LKP Rida Embroidery uses a promotional strategy by conducting training in making deliveries and offerings, in addition to collaborating with schools. In addition, promotion uses social media such as Instagram, Facebook and direct promotion.