Jurnal Ekonomi dan Bisnis Islam
Vol. 2 No. 1 (2023): Quranomic: Jurnal Ekonomi dan Bisnis Islam

Pengaruh Kemudahan dan Religiusitas terhadap Keputusan Pembelian Menggunakan Paylater pada Marketplace Shopee pada Mahasiswa IIQ An Nur Yogyakarta

Na’im, Ani (Unknown)
Solikhah, Puji (Unknown)
Mawftiq, Rarasati (Unknown)



Article Info

Publish Date
10 Apr 2023

Abstract

This study raises the issue of the effect of convenience and religiosity on purchasing decisions using a paylater on the shopee marketplace. The purpose of the study was to determine the effect of convenience on purchasing decisions using paylater on the shopee marketplace, and the influence of religiosity on purchasing decisions using paylater on the shopee marketplace. And to find out the effect of convenience and religiosity with purchasing decisions using a paylater on the shopee marketplace. The results showed that partially Ease (X1) did not affect the decision to use paylater, because the t-count > t-table (-2.705 < 1.98552) with a significance value of 0.08 > 0.05. Religiosity (X2) has a significant impact on the decision to use a paylater, because the t-count > t-table (4.220 > 1.98552) with a significance value of 0.00 <0.05. So that there is a significant effect between the X1 variable on Y, or in other words H0 is rejected and Ha is accepted. Meanwhile, simultaneously obtained F count 9.124 and a significant value of 0.000. The results of data processing showed a significant value at 0.0000 (sig 0.00000 <0.05).

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Journal Info

Abbrev

quranomic

Publisher

Subject

Religion Economics, Econometrics & Finance Social Sciences

Description

Quranomic: Jurnal Ekonomi dan Bisnis Islam merupakan jurnal yang dikelola oleh Fakultas Ekonomi dan Bisnis Islam (FEBI) Institut Ilmu Al Qur’an An Nur Yogyakarta. Jurnal ini di bawah naungan Rumah Jurnal Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) yang diterbitkan dua kali dalam setahun, ...