Jurnal Multidisiplin Sosial dan Humaniora
Vol. 1 No. 1 (2024): April

ANALISIS STRATEGI PEMASARAN DALAM MENINGKATKAN PENJUALAN PADA CAFE OX COFFEE MEDAN

Yasotha, Yasotha (Unknown)
Lumbantungkup , Rani (Unknown)
Siregar , Muhliza (Unknown)
Indriati , Ayu (Unknown)
Azhari , Zahirah (Unknown)
Djeremy Busra , Aditya (Unknown)

Article Info

Publish Date
27 May 2024

Abstract

The development of the coffee business world is currently increasingly rapid, giving rise to very tight competition between coffee businesses. The purpose of this research is to find out whether the marketing strategy implemented by Cafe Ox Coffee Medan can increase the sales of the food and beverages it sells. This research uses a qualitative descriptive method by collecting data and information using interview-observation techniques with employees of Cafe OX Coffee Medan and the results of sales data reports for 3 consecutive months. The research results show that the marketing strategy implemented at OX Coffee Medan is effective, as shown by the increase in turnover every consecutive month.

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Journal Info
Jurnal Multidisiplin Sosial dan Humaniora
Website

Abbrev

jmsh

Publisher

PT. Anan Publisher Cendekia

Subject

Computer Science & IT Environmental Science Physics Social Sciences Other

Description

Jurnal Multidisiplin Sosial dan Humaniora disingkat JMSH memuat artikel yang belum pernah dipublikasikan sebelumnya berupa artikel hasil kegiatan PENELITIAN, PENGABDIAN dan REVIEW ARTIKEL dengan bidang kajian EKSAKTA UMUM, SAINS, ILMU EKONOMI, ILMU HUKUM, ILMU PENDIDIKAN, ILMU SOSIAL UMUM dan Bidang ...