Journal of Coffee and Sustainability
Vol. 2 No. 1 (2025)

Unlocking the Potential of Liberica Coffee for Coffee Tourism in Poncokusumo, East Java from Panelist Perceptual

Wafaretta, Erona (Unknown)
Tri Ananda, Oriny (Unknown)



Article Info

Publish Date
10 Nov 2025

Abstract

Indonesian coffee discoveries are increasingly focusing on the optimal utilization of under-explored species such as Coffea liberica, which can be diversified into market and tourism opportunities. This study investigates the perception of expert panelists on the flavor, post-harvest practices, and tourism potential of liberica coffee cultivated in Poncokusumo. A structured Likert-scale questionnaire was administered to nine panelists, and data were analyzed using classical assumption tests and multiple linear regression. Results indicate that panelists acknowledged the distinctiveness and acceptability of liberica coffee's flavor profile, with sensory attributes such as body, balance, and sweetness significantly influencing perception (R² = 0.489). Cultivation and roasting were considered highly adaptable, with balance and coffee accession types contributing to the perception of liberica coffee’s post-harvest process (R² = 0.274). Furthermore, sensory elements such as aftertaste, aroma, body, and total score played a significant role in shaping panelists’ enthusiasm toward coffee tourism (R² = 0.576). The study highlights that sensory preferences for balance, sweetness, and light body can guide the market positioning of liberica coffee while enhancing visitor experience and supporting identity-based coffee tourism development in Poncokusumo. By linking sensory quality with experiential tourism design, C. liberica can become a niche product for sustainable rural development.

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Journal Info

Abbrev

jcs

Publisher

Subject

Agriculture, Biological Sciences & Forestry Environmental Science Other

Description

Journal of Coffee and Sustainability (JCS) aims to disseminate and exchange research outcomes related to coffee and sustainability, strengthen the international network and international recognition of Indonesian researchers, and foster the development of coffee and related fields to contribute to ...