<![CDATA[Indonesia's economic growth is currently stabilising, and one of the key sectors driving this sustainability is the furniture industry. The positive growth trend is the background to the emergence of SAF Premier business that aims to fulfil the need for high-quality furniture with elegant and innovative interior designs. This research was conducted to develop business development plans using business planning studies, as well as designing strategic steps to develop the business going forward. The research method used is descriptive qualitative. With data collection through interviews and observations. The results of this study indicate that SAF Premier has designed a series of strategic steps based on in-depth analysis of current business conditions. These steps include more intensive use of social media, developing innovative multifunctional furniture products, optimising digital marketing to reach a wider market, increasing promotions, product development, and improving the quality of customer service. The results of this research are expected to serve as a reference for SAF Premier’s long-term business planning to enhance competitiveness in the furniture industry.]]>
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