In the continuously evolving digital era, the demand for adaptive and flexible education, including in the Islamic education sector for children, is increasing. Amid limited physical access to educational institutions during the COVID-19 pandemic, various technology-based learning alternatives emerged to offer remote education solutions. Al-Fihri School presents itself as an innovation in Islamic education, offering digital-based services and an interactive, enjoyable, and personalized learning experience. This study aims to analyze how a business plan is utilized as a tool to develop Al-Fihri School’s digital services in the Islamic education sector for children. The analysis covers key business plan components, including target market identification, value proposition, marketing strategy, operational structure, and relevant financial projections. Through these components, the study explores how Al-Fihri School designs educational services that are both market-competitive and aligned with its mission rooted in Islamic values.
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