<![CDATA[The rise of green consumerism is a response to environmental issues among consumers. Therefore, it is necessary to examine how prepared companies are to address environmental concerns to influence consumers' purchasing intentions. Several previous studies have concluded that consumer purchasing intentions are influenced by green products, green promotion and green brand image. This quantitative research aims to assess the influence of green products and green promotion on purchase intention with the mediation of green brand image in the context of Fore Coffee, a coffee shop in Malang City. The population of this study are people who live in Malang City and know about the coffee shop. Using nonprobability sampling method and purposive sampling technique, 138 people were selected as the respondents. The results of the data analysis using Partial Least Squares indicate that green products have no significant effect on purchase intention, that green promotion has a significant impact on purchase intention, that green brand image has a significant influence on purchase intention, that green products have a significant effect on green brand image, and that green promotion has a significant impact on green brand image. Furthermore, the results of the mediation test show that green brand image fully mediates the effects of green product on purchase intention and partially mediates the effects of green promotion on purchase intention.]]>
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