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All Journal JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Jurnal Manajemen Pemasaran dan Perilaku Konsumen
Meivianto, Muhammad Tajuddin
Unknown Affiliation
Decision Sciences, Operations Research & Management

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GREEN PRACTICES: UPAYA MENINGKATKAN KEUNGGULAN BERSAING DAN KINERJA BISNIS PADA INDUSTRI KULINER LOKAL DI KOTA MALANG Pradana, Bayu Ilham; Putri, Atikah Nur Aini; Meivianto, Muhammad Tajuddin
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 3 (2024): JMBI UNSRAT Volume 11 Nomor 3
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i3.58833

Abstract

The increasing awareness of environmental sustainability has encouraged the F&B industry to increasingly adopt environmental conservation practices. This study examines the influence of green practices on business performance with competitive advantages as a mediator in the F&B industry. The prediction model was tested using the PLS-SEM analysis technique. The results show that green practices have a significant effect on business performance, green practices have a significant effect on competitive advantage, and competitive advantage has a significant effect on business performance. The study found that having a competitive edge partly helped improve business performance through green practices. Implementing green practices can increase the competitiveness of local culinary businesses and will ultimately impact on improving business performance.
The Influence of Green Product and Green Promotion on Purchase Intention: The Mediating Role of Green Brand Image Meivianto, Muhammad Tajuddin; Pradana, Bayu Ilham
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.1.03

Abstract

The rise of green consumerism is a response to environmental issues among consumers. Therefore, it is necessary to examine how prepared companies are to address environmental concerns to influence consumers' purchasing intentions. Several previous studies have concluded that consumer purchasing intentions are influenced by green products, green promotion and green brand image. This quantitative research aims to assess the influence of green products and green promotion on purchase intention with the mediation of green brand image in the context of Fore Coffee, a coffee shop in Malang City. The population of this study are people who live in Malang City and know about the coffee shop. Using nonprobability sampling method and purposive sampling technique, 138 people were selected as the respondents. The results of the data analysis using Partial Least Squares indicate that green products have no significant effect on purchase intention, that green promotion has a significant impact on purchase intention, that green brand image has a significant influence on purchase intention, that green products have a significant effect on green brand image, and that green promotion has a significant impact on green brand image. Furthermore, the results of the mediation test show that green brand image fully mediates the effects of green product on purchase intention and partially mediates the effects of green promotion on purchase intention.
Co-Authors Bayu Ilham Pradana Putri, Atikah Nur Aini