<![CDATA[This research aims to analyze and explain the influence of prices and promotions on purchasing decisions on Renjeolmies.id business. This type of research is an explanatory with a quantitative approach to testing the causality relationship between independent variables and dependent variables. The study used a sample of 131 people from a population of 131 consumers at the Renjeolmies.id business. Sampling using nonprobability sampling techniques using saturated samples. The data analysis techniques used in this study are double linear regression analysis supported by instrument testing, classical assumption testing, and statistical testing. The hypothesis test is performed with the t test to find out the relationship between independent variables and dependent variables through the IBM SPSS 29 program. Research results show that prices and promotions have a significant positive influence on purchasing decisions. Thus, Renjeolmies.id is expected to be able to improve price variables and promotions so that it can improve purchasing decisions on consumers.]]>
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