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All Journal Jurnal Ilmiah Mahasiswa FEB JAM : Jurnal Aplikasi Manajemen Erudio: Journal of Educational Innovation MIX : Jurnal Ilmiah Manajemen Jurnal Manajemen dan Bisnis Indonesia JIA (Jurnal Ilmiah Akuntansi) JBMR: Journal of Business and Management Review Jurnal Pengabdian kepada Masyarakat Nusantara International Journal of Business, Law, and Education Devotion: Journal of Research and Community Service International Journal of Social Service and Research Aptekmas : Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen Pemasaran dan Perilaku Konsumen Journal Research of Social Science, Economics, and Management Jurnal Kewirausahaan dan Inovasi IECON: International Economics and Business Conference Advance Sustainable Science, Engineering and Technology (ASSET) Jurnal Manajemen Maranatha
Desi Tri Kurniawati
Universitas Brawijaya
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INNOVATION STRATEGY TO ACHIEVE COMPETITIVE ADVANTAGE IN HOTEL KUSUMA AGROWISATA BATU Try Noviyanti; Desi Tri Kurniawati
Jurnal Ilmiah Mahasiswa FEB Vol 1, No 2: Semester Genap 2012/2013
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (337.479 KB)

Abstract

This study aims to analyze whether the innovation strategy at Hotel Kusuma Agrowisata Batu can create competitive advantage. The method used in this research  is  qualitative  research.  Data  obtained  by  interview to  the management of Hotel Kusuma Agrowisata Batu  (Internal)  and  via the  internet, books, articles (external), while the data collection method is case study. Analysis tools  used include  analysis of  EFAS,  IFAS  Analysis,  SWOT  Analysis,  and Analysis of  Grand Strategy.  IFAS  and  EFAS  Analysis  results  showed  that the total  value of  the power  is greater than  the total  value of  total  weakness  and opportunity greater than the total  threat.  In the SWOT analysis matrix generated alternative  strategies  SO  Grand Strategy  and  the  analysis  shows  Kusuma Agrowisata  Batu  Hotel  occupies  the first quadrant  position  which  means  an aggressive position. Results of the analysis showed  that the innovation strategies undertaken by Hotel Kusuma Agrowisata Batu is product innovation strategy and managerial innovation. Thus it can be said that a business accommodates Kusuma Agrowisata Batu hospitality services to achieve competitive advantage.Keywords: Strategi Agresif, Strategi Inovasi, Strategi Generik, IFAS, EFAS, Matriks SWOT, Grand Strategy
COMMUNITY EMPOWERMENT BY STRENGTHENING THE TOURIST VILLAGE AND EDUCATION Desi Tri Kurniawati; Sigit Pramono; Risca Fitri Ayuni; Isma Adila
Erudio Journal of Educational Innovation Vol 8, No 1 (2021): Erudio Journal of Educational Innovation
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18551/erudio.8-1.3

Abstract

Tourism contributes much to the economy of Indonesia. As such, the government supports tourism development and encourages local governments to develop local potential, including rural tourism. Indonesia holds immense potential for rural tourism since the country has many villages with abundant resources for tourism. The development of tourist villages cannot be separated from rural tourism, an alternative for tourism in recent years amid the new trend of sustainable tourism. Tourists these days care much about environment conservation, community empowerment, and local culture. The development of tourist villages cannot be separated from the participation of the local community. However, problems arise in the development of tourist villages. Dusun Losawi also faces difficulties in developing itself as Kampung Dolanan. Although Kampung Dolanan has existed for four years, it has not benefited the local people. One solution to solve the problem is community empowerment through Community-Based Tourism (CBT). As a first step to identify the issues and formulate solutions in Kampung Dolanan, the community service team conducted field surveys and FGDs with Pokdarwis. The results were solutions in three main areas: (1) human resources—improvement of human resource quality through mindset training and comparative studies; (2) infrastructure sector—improvement through landmark construction, traditional toys provision, and land rental assistance; and (3) marketing communication—improvement through photography training, social media communication training, rural tourism marketing, and brand management. The activities carried out in the current program of Doktor Mengabdi were field surveys, FGDs, program proposals, mindset training, traditional toys provision, and preparation for other activities in September 2020.
PENGARUH CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DALAM MEMILIH MINUMAN PENGGANTI ION TUBUH / ISOTONIK MEREK MIZONE Desi Anggraini; Desi Tri Kurniawati
Jurnal Ilmiah Mahasiswa FEB Vol 1, No 2: Semester Genap 2012/2013
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Intense competition between companies is now also occurs in isotonic beverage company. Initially aligned with isotonic drink soft drinks or even with mineral water, But in reality is very different from the isotonic drink the beverage products.  Isotonic drinks are beverages ion replacement body for health and fitness. As an isotonic beverage pioneer PT Aqua Danone with Mizone products ceaselessly to educate the market. Rhis study aims to analyze the variables comprising the brand image of the image of the product, image  user, image makers who influence purchase decisions mizone brand isotonic drinks to students of economics and business faculty University of Brawijaya MalangKeywords : brand image, consumer purchasing decisions
Pola Konsumsi Suporter Wanita pada Pertandingan Sepak Bola di Kota Malang Andarwati Andarwati; Radityo Handrito; Desi Tri Kurniawati
Jurnal Manajemen dan Bisnis Indonesia Vol 1 No 3 (2014): Jurnal Manajemen Bisnis Indonesia - Edisi Juni 2014
Publisher : Forum Manajemen Indonesia (FMI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31843/jmbi.v1i3.32

Abstract

Olahraga telah menjadi industri yang berkembang dalam dua dasawarsa terakhir. Fenomena tersebut terjadi di seluruh dunia. Olahraga tidak lagi menjadi sebuah aktifitas fisik yang bermanfaat bagi pelakunya, tetapi telah menjadi sebuah hiburan dan komoditas bagi penikmat olahraga. Seperti halnya produk lain, olahraga juga memiliki karakteristik yang berbeda dalam menarik calon konsumen untuk membeli atau mengkonsumsi olahraga. Karena merupakan perpaduan antara jasa hiburan dan barang, industri olahraga perlu memperhatikan selera konsumen mereka.
The Effect of Talent Management and Perceived Organizational Support on Employee Retention Mediated by Organizational Commitment Susan Sabrina Sitaniapessy; Armanu Armanu; Desi Tri Kurniawati
International Journal of Social Service and Research Vol. 3 No. 8 (2023): International Journal of Social Service and Research (IJSSR)
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v3i8.470

Abstract

This study examines the effect of talent management and perceived organizational support on the employee retention at Bank Jatim KC Kepanjen through mediating organizational commitment. This study uses saturated sampling. Primary data was obtained by distributing questionnaires to 143 employees. Data analysis used partial least square (SEM-PLS) structural equation modeling with Smart-PLS 3.0 application. The results show that talent management had no significant effect on employee retention and perceived organizational support had a positif and significant effect on employee retention. This study also found that organizational commitment is able to mediate the effect of talent management and perceived organizational support on employee retention.  From these findings, it was concluded that talent management is not able to significantly increase employee retention but talent management is able to increase employee retention through increased organizational commitment.  Furthermore, increasing perceived organizational support can improve employee retention.
The Value Relevance of Sustainability Disclosure Quality Aulia Fuad Rahman; Desi Tri Kurniawati; Ayu Aryista Dewi; Kholilah Kholilah
Jurnal Ilmiah Akuntansi Vol 8 No 2 (2023)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jia.v8i2.68924

Abstract

   In the contemporary landscape, ESG (environmental, social, and governance) performance has emerged as a pivotal concern for capital market investors. Despite its prominence, the ongoing debate in the literature regarding the value relevance of ESG underscores the need for empirical insights. This study addresses this gap by investigating the moderating role of ESG disclosure quality in shaping the relationship between earnings, annual changes in earnings, and stock returns. Drawing on a dataset comprising 254 firm-year ESG reports in Indonesia from 2017 to 2022 and employing panel data regression, the research unveils compelling results. It demonstrates that high-quality ESG disclosure not only reinforces the impact of earnings and annual changes in earnings on stock returns but also signifies a lower risk of future sustainability and long-term growth. These findings substantiate the idea that robust integration of sustainability principles in business practices contributes significantly to the creation of shareholder value. Importantly, this research carries profound implications for Indonesian companies, emphasizing the critical role of ESG disclosure in fostering sustainable business practices and enhancing shareholder value in the evolving landscape of capital markets. 
The Influence Of Knowledge Management And Entrepreneurial Orientation On Business Performance Mediated By Competitive Advantage (A Study On Smes In The City Of Bandar Lampung) Elmawalida Fakhrunnisa; Astrid Puspaningrum; Desi Tri Kurniawati
Journal Research of Social Science, Economics, and Management Vol. 3 No. 04 (2023): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v3i04.584

Abstract

Micro, Small and Medium Enterprises (MSMEs) have an important role in the economic growth of a country. The contribution of MSMEs to Indonesia's GDP experienced a depression due to the emergence of Covid-19 at the beginning of 2020. However, two years after the government declared pandemic for Indonesia, the performance of MSMEs has begun to recover from its downturn. This is shown by the increase in the contribution of MSMEs to Indonesia's GDP and employment in Indonesia. Moreover, the performance of MSMEs in Bandar Lampung City has also experienced an improvement as shown by an increase in MSME profits. This research aims to analyze the influence of knowledge management and entrepreneurial orientation on business performance in Small and Medium Enterprises (SMEs) as well as the mediating effect of competitive advantage in this relationship. This research uses a quantitative approach to draw conclusions from the proposed hypothesis. Sample was selected using the census method so that the total sample was 44 respondents who were SMEs registered in Dinas Koperasi dan UKM Kota Bandar Lampung. Data collection method uses a questionnaire and the data is analyzed using SEM-PLS with the bootstrap method. The results show that knowledge management, entrepreneurial orientation, and competitive advantage have a direct and significant influence on business performance. Furthermore, competitive advantage was also found to play a mediating role in the relationship between knowledge management and entrepreneurial orientation on business performance.
The Effect of Flexi-time on The Performance of X Hospital Administration Employees in Batu City, East Java, Indonesia: Mediating Role of Work-Life Balance, Job Satisfaction and Employee Loyalty Mahendra, Deny; Kurniawati, Desi Tri
Journal of Business and Management Review Vol. 5 No. 6 (2024): (Issue-June)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr.v5i6.967

Abstract

Research Aims: The objectives of this research are to investigate the impact of flextime on the performance of administrative employees at Hospital X in Batu City, East Java, Indonesia, and to examine the mediating roles of work-life balance and job satisfaction. Specifically, the study aims to determine the direct and indirect effects of flextime on employee performance, analyze  the relationships between flextime, work-life balance, and job satisfaction, and identify the factors influencing the effectiveness of flextime arrangements. The research aims to provide insights into the implementation of flextime policies that enhance employee performance, work-life balance, and job satisfaction, ultimately contributing to improved organizational outcomes. Design/methodology/approach: The population in this study was all administrative personnel of Hospital X Batu City, East Java. Indonesia The sampling technique uses proportional random sampling with a sample of 112 respondents. Data were collected through questionnaires with Likert scales. The data is then analyzed using SEM-PLS with the help of SmartPLS application. Research Findings: The results of this study show that flexi-time has an effect on employee performance, while work-life balance and job satisfaction have an effect on mediating employee performance. Based on the results of flexi-time research is the result of the development of work-life balance that improves employee performance effectively and efficiently. Work-life balance and job satisfaction act as partial mediations on the effect of flexi-time on employee performance. Theoretical Contribution/Originality : The theoretical contribution of this research lies in its comprehensive examination of the impact of flextime on the performance of administrative employees at Hospital X in Batu City, East Java, Indonesia. The study explores the mediating role of work-life balance and job satisfaction in this relationship, providing valuable insights into the factors that influence employee performance in the hospital sector. This contribution is significant, as it addresses a pressing issue in the healthcare industry and offers practical recommendations for hospital administrators seeking to optimize employee performance and overall organizational Keywords: Flexi-time, work-life balance, job satisfaction, employee performance, hospital sector
Pengaruh Brand Image, E-Service Quality, Dan Price terhadap Online Food Delivery Pradana, Azizul Arundina; Kurniawati, Desi Tri
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 2 No. 1 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2023.02.1.13

Abstract

The objective of this research is to identify the effects of brand image, e-service quality, and price on the repurchase intention of ShopeeFood users. This study is categorized as an explanatory research as it explains the causal relationship between variables through hypothesis testing. Using non-probability sampling method and purposive sampling technique, 117 people, who are mostly students, were selected as the respondents. They are productive-age users of ShopeeFood in Malang city who have used the food delivery service at least twice and live in Malang city. The data was analyzed using multiple linear regression performed in SPSS version 25. This study finds that brand image significantly influences repurchase intention, that e-service quality significantly affects repurchase intention, and that price has a significant effect on repurchase intention. The findings indicate that an increase in brand image, e-service quality, and price will be followed by an increase in ShopeeFood users in Malang city.   Abstrak The objective of this research is to identify the effects of brand image, e-service quality, and Price on the Repurchase Intention of ShopeeFood users. This study is categorized as explanatory research as it explains the causal relationship between variables through hypothesis testing. Using non-probability sampling method and purposive sampling technique, 117 people, who are mostly students, were selected as the respondents. They are productive-age users of ShopeeFood in Malang city who have used the food delivery service at least twice and live in Malang city. The data was analyzed using multiple linear regression performed in SPSS version 25. This study finds that Brand Image significantly influences repurchase intention, that E-Service Quality significantly affects repurchase intention, and that Price has a significant effect on repurchase intention. The findings indicate that an increase in brand image, e-service quality, and Price will be followed by an increase in ShopeeFood users in Malang city.
Strategi Komunikasi Pemasaran dan Strategi Bisnis Usaha dalam Meningkatkan Jumlah Konsumen Al Kautsar, Muhammad Hanief; Kurniawati, Desi Tri
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 2 No. 2 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2023.02.2.13

Abstract

This study aims to determine and analyze the marketing communication strategy and business strategy of Burger Cubit Indonesia (BUCIN) in increasing the number of consumers in Malang City. This type of research is descriptive qualitative with data collection techniques using interviews and documentation. Researchers used 4 informants, the informant is the owner of the culinary business and 3 others are customers of BUCIN located in Malang City. The data analysis carried out is using Miles and Huberman Analysis. The results showed that the marketing communication strategy applied by BUCIN is to use social media as an advertising medium, promo activities in the form of discounts and giveaways as promotional tools, as well as sadaqah and pop up kitchen activities as public relations tools. The business strategy applied by BUCIN is to sell mini-sized burger products with variants of archipelago flavors that are different from other burger outlets, open the Kebab Pokemon (KEPO) line and provide affordable prices.   Abstrak Penelitian ini bertujuan untuk mengetahui dan menganalisis strategi komunikasi pemasaran dan strategi bisnis Usaha Burger Cubit Indonesia (BUCIN) dalam meningkatkan jumlah konsumen di Kota Malang. Jenis penelitian ini adalah deskriptif kualitatif dengan teknik pengambilan data menggunakan wawancara dan dokumentasi. Peneliti menggunakan 4 informan, informan tersebut ialah pemilik dari usaha kuliner tersebut dan 3 lainnya merupakan pelanggan dari BUCIN yang bertempat di Kota Malang. Analisis data yang dilakukan adalah menggunakan Analisis Miles dan Huberman.Hasil penelitian menunjukan bahwa strategi komunikasi pemasaran yang diterapkan oleh BUCIN adalah menggunakan social media sebagai media periklanan, kegiatan promo berupa diskon dan giveaway sebagai alat promosi, serta kegiatan sadaqah dan pop up kitchen sebagai alat hubungan masyarakat. Strategi bisnis yang diterapkan oleh BUCIN adalah menjual produk burger berukuran mini dan regular dengan varian rasa nusantara yang berbeda dengan gerai burger lainnya, membuka lini Kebab Pokemon (KEPO) serta memberikan harga yang terjangkau.
Co-Authors Achmad Sudiro Ahmad Sidiq Yudistira Al Kautsar, Muhammad Hanief Andarwati Andarwati Andarwati Andarwati Armanu Armanu Astrid Puspaningrum Aulia Fuad Rahman Budianto, Firman Damayanti, Yuanita Dwi Daniyatul Farhiya Desi Anggraini Dewi, Ayu Aryista Didied Poernawan Affandy Diva Fedora Estetia Elmawalida Fakhrunnisa F, Muhammad Haiqal Harvany Deannova Hantoro, Yanis Chrisna Hardi, Andhimas Bayu Rezky Ida Yulianti Isma Adila Juwariyanto, Rafli Martiansyah Kholilah Kholilah Libbaskara, Wahyu Putra Lysandra, Cindy Letitia Mahendra, Deny Markus Yussar Taffian Masyhuri Masyhuri Maularahmah, Syafika Meily Margaretha Miladani Binti Arti Mintarti Rahayu Muhammad Rohid Qolby Nanda Lutfi Syaikani Ni Nyoman Suliati Noermijati Noermijati Noermijati Noermijati Noermijati, Noermijati Nurul Inayah Pradana, Azizul Arundina Pudjihardjo, H. M. Putra, Fendy Indrawanto Radityo Handrito Radityo Handrito, Radityo Rahmadani, Nadya Jasmine Rahmatina, Dita Pradela Remetwa, Alberto Viyandika Risca Fitri Ayuni Sakti, Oktaviana Puteri Saniyah, Salsabillah Putri Sigit Pramono Soebekti, Mercyane Sri Palupi Prabandari Suliati, Ni Nyoman Susan Sabrina Sitaniapessy Taufiq Ismail Try Noviyanti Wirawan Dony Dahana Yaakop, Azizul Yadi Zahroh, Rafiqa Choridatuz