<![CDATA[Purpose – This study aims to examine the influence of location, product quality, and service quality on customer satisfaction in the culinary sector. Design/methodology/approach – This study employs a quantitative research design using a survey method. Data were collected from 120 respondents and analyzed to test the proposed hypotheses. The significance of each variable was assessed using t-statistics to determine its effect on customer satisfaction. Findings – The results indicate that location and product quality have a positive and significant effect on customer satisfaction. However, service quality does not have a significant effect on customer satisfaction. These findings suggest that strategic location and high product quality are more critical factors in shaping customer satisfaction in the culinary industry. Originality/value – This study provides originality by empirically examining the comparative influence of location, product quality, and service quality on customer satisfaction within a culinary context. The findings offer practical insights by revealing that location and product quality are stronger drivers of satisfaction than service quality, guiding restaurants in prioritizing their strategic focus. ]]>
Copyrights © 2025
