<![CDATA[This study aims to examine the influence of the role of womenpreneurs on the income of Micro, Small and Medium Enterprises (MSMEs) and the economic growth of South Sulawesi. Regression 1 dependent variable in this study is the role of womenpreneur and digital marketing and the independent variable is the income of Micro, Small and Medium Enterprises (MSMEs) with a total sample of 60 MSMEs in South Sulawesi taken from indirect (online) and direct (offline) questionnaire surveys. While regression 2 dependent variables in this study are the role of womenpreneurs and the independent variable is the economic growth of South Sulawesi from 2014-2024. The method used is the multiple linear regression analysis method with the help of Eviews 10 software including classical assumption tests, statistical T tests and statistical F tests. The results of the study indicate that the role of womenpreneurs and digital marketing have a significant positive effect on the income of MSMEs and have a significant positive effect on the economic growth of South Sulawesi. This indicates that there are positive impacts on women's empowerment such as increased self-confidence, social change, increased income, digital marketing knowledge and contribution to the local economy.]]>
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