<![CDATA[The trend of electric motorcycle sales growth, which promising, has not been in line with the level of consumer’s acceptance in Indonesia. Data shows that 54.9% stated they are not interested in buying electric motorcycles or cars. Objective: This study aims to understand the trend of increasing sales and the low adoption using R-A Theory. As a theory of competition’s process, this study aims to evaluate the main postulates of R-A Theory in the context of the electric motorcycle industry in Indonesia. The methodology used in this research is qualitative descriptive using literature review approach. The data collected from well-accredited sources involving previous papers, media exposure and government policy that available online. Findings: The results found that the promising growth triggered by Indonesian government’s policy still requires a comprehensive action needs to be done, indicating a real challenges in developing existing resources that affect the low acceptance of EV motorcycle and in turn its comparative advantage obstacles. One of this study’s novelties is the insight on R-A Theory development especially on building a collaborative ecosystem. This paper also contributes in describing the Comparative Advantage, Competitive Advantage and its challenges face by players in the electric motorcycle industries. Keywords : Competitive Advantage, Electric Motorcycle, Policy & Competition]]>
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