Asian Journal of Management Analytics
Vol. 4 No. 4 (2025): October 2025

Sustainable E-Commerce through Data Insights: Semantic Analysis of Customer Preferences for SDG aligned Business Practices

Elsie, Elsie (Unknown)
Tusiadi, Herman (Unknown)
Kristian, Joshua (Unknown)



Article Info

Publish Date
31 Oct 2025

Abstract

Aligning e-commerce with Sustainable Development Goals (SDGs) requires understanding vast customer data. This study uses semantic analysis to analyze customer preferences, focusing on aligning business strategies with SDG 8 (economic growth) and SDG 12 (responsible consumption). This research is distinct by empirically bridging unstructured customer reviews and actionable SDG-aligned practices, moving beyond traditional sentiment analysis. Using a big data approach, the study employs PySpark and logistic regression to evaluate customer reviews via parsing, preprocessing, and model training. Findings reveal product quality, convenience, and pricing significantly influence satisfaction. These insights help businesses reduce waste (SDG 12) and optimize workflows (SDG 9). By aligning data insights with SDGs, businesses can promote sustainable consumption and economic growth.

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Journal Info

Abbrev

ajma

Publisher

Subject

Decision Sciences, Operations Research & Management

Description

The Asian Journal of Management Analytics (AJMA) is a journal focused on the theory and application of data analytics and its applications in contemporary business, economics, and management disciplines. These disciplines include accounting, finance, management, marketing, economics ...