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All Journal Jurnal SOLMA Asian Journal of Management Analytics
Elsie Elsie
Alumnus, Faculty of Industrial Technology, Petra Christian University
Decision Sciences, Operations Research & Management Other

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Pemeriksaan Golongan Darah bagi Guru Biologi SMAN dalam Rangka Peningkatan Kualitas Guru harahap, Israwati; Gesriantuti, Novia; Herlina, Nofripa; Elsie, Elsie; Badrun, Yeeri
Jurnal SOLMA Vol 7 No 2 (2018)
Publisher : Uhamka Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29405/solma.v7i2.1176

Abstract

Kegiatan Pengabdian kepada Masyarakat yang telah dilakukan ini bermula dari adanya keinginan untuk memberikan keterampilan yang dapat meningkatkan kompetensi guru-guru biologi. Hasil wawancara tim pelaksana pengabdian kepada Masyarakat Biologi UMRI dengan guru biologi SMAN 14 Pekanbaru, menunjukkan bahwa guru-guru Biologi SMAN 14 Pekanbaru memiliki keterbatasan ilmu dalam materi golongan darah dan tidak memiliki keterampilan dalam melakukan pemeriksaan golongan darah. Untuk itu, dengan adanya pelatihan pemeriksaan golongan darah ini, guru-guru biologi SMAN 14 Pekanbaru dapat memberikan pelajaran tentang materi golongan darah serta praktik pemeriksaan golongan darah kepada siswa. Kegiatan pelatihan ini dilaksanakan pada tanggal 1 Februari 2018. Pada saat praktik pemeriksaan golongan darah, guru-guru biologi sangat antusias mengikuti pelatihan dan mereka berharap adanya pelatihan lain yang dapat meningkatkan kompetensi para guru.
Sustainable E-Commerce through Data Insights: Semantic Analysis of Customer Preferences for SDG aligned Business Practices Elsie, Elsie; Tusiadi, Herman; Kristian, Joshua
Asian Journal of Management Analytics Vol. 4 No. 4 (2025): October 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i4.15639

Abstract

Aligning e-commerce with Sustainable Development Goals (SDGs) requires understanding vast customer data. This study uses semantic analysis to analyze customer preferences, focusing on aligning business strategies with SDG 8 (economic growth) and SDG 12 (responsible consumption). This research is distinct by empirically bridging unstructured customer reviews and actionable SDG-aligned practices, moving beyond traditional sentiment analysis. Using a big data approach, the study employs PySpark and logistic regression to evaluate customer reviews via parsing, preprocessing, and model training. Findings reveal product quality, convenience, and pricing significantly influence satisfaction. These insights help businesses reduce waste (SDG 12) and optimize workflows (SDG 9). By aligning data insights with SDGs, businesses can promote sustainable consumption and economic growth.
Digital Marketing Strategy in Digital Transformation towards Industry 5.0: A Sustainable Development Goals (SDGs) Perspective Tusiadi, Herman; Elsie, Elsie; Fernando, Liko
Asian Journal of Management Analytics Vol. 4 No. 4 (2025): October 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i4.15641

Abstract

This study explores the role of digital marketing strategies in supporting Sustainable Development Goals (SDGs) 8 (Decent Work and Economic Growth) and 9 (Industry, Innovation, and Infrastructure) within the industry 5.0 framework. Using a qualitative approach with semi-structured interviews involving 10 informants from MSMEs, practitioners, policymakers, and academics, data were collected through interviews, digital observations, and documentation. Thematic analysis using NVivo revealed that digital marketing fosters job creation, technology adoption (AI, CRM, landing pages), and sustainable innovation, while challenges remain in digital literacy and technological access. The study proposes an integrative framework to guide inclusive and sustainable digital marketing strategies that align with Industry 5.0 and the SDGs.
Co-Authors Fernando, Liko I Gede Agus Widyadana ISRAWATI HARAHAP Kristian, Joshua Nofripa Herlina Novia Gesriantuti Tusiadi, Herman Yeeri Badrun