<![CDATA[Purpose: This program aimed to assist MSMEs “Solali” restaurant in developing creative and innovative branding strategies through digital technology to strengthen competitiveness in the Industry 4.0 era. Method: Activities were conducted through participatory mentoring, including needs assessment, training on digital branding concepts, and hands-on workshops for creating and applying digital marketing content, especially via social media. Practical Applications: The program provided “Solali” restaurant with actionable digital branding strategies to improve brand awareness, engage customers, and expand market reach, enabling a transition from traditional to modern marketing. Conclusion: The mentoring enhanced participants’ skills and understanding of digital branding, resulting in increased online visibility and a stronger brand image. These outcomes are expected to support sales growth and business sustainability.]]>
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