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All Journal Jurnal Pengabdian Masyarakat Asia
Tania, Anggun Putri
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Arts Humanities Computer Science & IT Economics, Econometrics & Finance Other

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Digital branding assistance for MSMEs as a marketing strategy in the Industry 4.0 Era Novia, Cahyuni; Tania, Anggun Putri; Nafilah, Naila; Afril, Hadilah; Cahyati, Redita Sulis; Nur, Syakila Sukma
Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2025): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v6i2.2822

Abstract

Purpose: This program aimed to assist MSMEs “Solali” restaurant in developing creative and innovative branding strategies through digital technology to strengthen competitiveness in the Industry 4.0 era. Method: Activities were conducted through participatory mentoring, including needs assessment, training on digital branding concepts, and hands-on workshops for creating and applying digital marketing content, especially via social media. Practical Applications: The program provided “Solali” restaurant with actionable digital branding strategies to improve brand awareness, engage customers, and expand market reach, enabling a transition from traditional to modern marketing. Conclusion: The mentoring enhanced participants’ skills and understanding of digital branding, resulting in increased online visibility and a stronger brand image. These outcomes are expected to support sales growth and business sustainability.
Co-Authors Afril, Hadilah Cahyati, Redita Sulis Cahyuni Novia, Cahyuni Nafilah, Naila Nur, Syakila Sukma