<![CDATA[This study aims to investigate effective and enjoyable mathematics learning strategies for elementary school students, focusing on how such approaches can enhance both conceptual understanding and affective engagement. Utilizing a library research method, the study systematically reviews and synthesizes relevant literature from the past five years, drawing from peer-reviewed journal articles, books, and academic reports. The results identify six key strategies—game-based learning, use of manipulatives, storytelling, collaborative group tasks, digital simulations, and mathematics contextualized through local culture—as having significant cognitive and emotional impacts. Among these, game-based and contextual strategies demonstrated the highest gains in student engagement and achievement. The novelty of this research lies in its comprehensive integration of multiple strategy types within a socio-cultural and pedagogical framework, while also emphasizing the role of teacher implementation fidelity in successful strategy adoption. Unlike previous studies that often focus on single interventions or short-term outcomes, this study proposes a holistic, student-centered, and contextually responsive instructional approach. The findings support the assertion that enjoyable learning is not a pedagogical luxury, but a necessity for fostering mathematical literacy and motivation in young learners. In conclusion, the study provides strong theoretical and practical justification for embedding fun-based, culturally relevant, and multi-modal strategies in elementary mathematics classrooms, while also offering a conceptual foundation for future empirical research and curriculum development.]]>
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