International Research Journal of Business Studies
Vol. 4 No. 3 (2011): December 2011 - March 2012

The Insights on Perceived Price-Quality

Wangsa , Ignasius Heri Satrya (Unknown)

Article Info

Publish Date
01 Dec 2011

Abstract

This research employs four theories; absolute and relative price differences (Theory-1), a “free” product (Theory-2), consumer perception of price unfairness (Theory-3), and consumer perception of price as an indicator of product quality (Theory-4). All of these are integrated and synthesizal in order to applicable provide an interpretation framework. Using Consistency Test and phenomenological approach, the author analyzes the participants’ responses around the issues of price and benefit to get some insights on perceived price-quality.

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Journal Info
International Research Journal of Business Studies
Website

Abbrev

jurnalirjbs

Publisher

Universitas Prasetiya Mulya

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

International Research Journal of Business Studies (IRJBS) comprises three constructs. The word “International” refers to our mission to provide readers with relevant fields of study and to involve authors in giving their contributions on an international scale. ”Research Journal” refers to ...