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All Journal JURNAL PENDIDIKAN TAMBUSAI BIP'S : Jurnal Bisnis Perspektif Jurnal Abdimas Musi Charitas SENAPAS Journal of Business and Information System
Ignasius Heri Satrya Wangsa, Ignasius Heri Satrya
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Navigating green identity: How SMEs enhance sustainability through social media strategy? Wangsa, Ignasius Heri Satrya
Journal of Business and Information Systems (e-ISSN: 2685-2543) Vol. 7 No. 1 (2025): Journal of Business and Information Systems
Publisher : Department of Accounting, Faculty of Business, Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jbis.v7i1.297

Abstract

This study investigates the role of social media in enhancing SMEs' green organizational identity through the mediating effect of green brand awareness. Drawing on Signaling Theory, we posit that SMEs strategically use social media to communicate their sustainability efforts, thus improving stakeholders' brand awareness and reinforcing internal sustainability commitments. The novelty of this research lies in explicitly examining the combined influence of social media engagement and strategic content planning on green brand awareness and subsequently on SMEs' green organizational identity, a relatively underexplored area within the SME sustainability literature. Data were collected from 100 SME owners in Palembang, South Sumatera, using convenience sampling. The SEM-PLS analysis reveals significant positive effects of engagement and content strategy on green brand awareness. Additionally, green brand awareness significantly mediates the relationships between these social media strategies and SMEs' green organizational identity. However, direct engagement alone was not found to significantly influence green organizational identity. The findings emphasize the critical importance of strategic content planning alongside active engagement to effectively leverage social media for enhancing SMEs' sustainability outcomes. Practical implications include guiding SMEs to adopt integrated social media strategies, thereby strengthening their internal and external sustainability positioning.
Efektivitas Iklan Dalam Membentuk Perilaku Pembelian Produk Hijau Melalui Peran Mediasi Sikap Pada Mahasiswa di Kota Palembang Wangsa, Ignasius Heri Satrya; Lina
BIP's JURNAL BISNIS PERSPEKTIF Vol. 17 No. 2 (2025): Juli
Publisher : Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37477/bip.v17i2.790

Abstract

This study aims to analyze the effectiveness of advertising in shaping green product purchasing behavior through the mediating role of consumer attitudes. Referring to the Theory of Planned Behavior and Signaling Theory, this study highlights two main aspects of advertising—exposure and credibility—in influencing consumer decisions towards environmentally friendly products. The study uses a quantitative approach with the Structural Equation Modeling - Partial Least Squares (SEM-PLS) analysis technique, based on data from 55 student respondents aged 18–24 years in Palembang City, Indonesia. The results show that advertising credibility has a significant effect on consumer attitudes, which then influence green product purchasing behavior. Conversely, advertising exposure has a direct effect on purchasing behavior, but does not significantly shape attitudes. Attitude is proven to be a significant mediator between advertising credibility and green product purchases, but does not act as a mediator between advertising exposure and purchases. These findings emphasize the importance of building trust through credible advertising, rather than relying solely on the frequency of exposure. In the context of green marketing, message credibility plays a key role in shaping positive consumer attitudes that drive sustainable purchasing behavior. In practice, marketers need to emphasize transparency, authenticity, and concrete evidence in delivering green advertising. The study also recommends further exploration of other psychological or demographic factors that can strengthen the effectiveness of green marketing communication strategies across consumer segments.
Optimism on checkout: Emotional shifts and trust building in gen Z online shopping Wangsa, Ignasius Heri Satrya
Seminar Nasional Penelitian dan Abdimas Vol 3 No 1 (2025): September
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/senapas.v3i1.11897

Abstract

This study explores the emotional transformation experienced by Generation Z consumers in their journey of online shopping, focusing on the shift from initial skepticism and pessimism to trust and optimism. Drawing upon narrative analysis of ten firsthand accounts, the research identifies patterns of emotional progression influenced by repeated digital interactions, peer influence, and learning behavior. The study contributes to sustainability in e-commerce by highlighting how trust in digital platforms fosters more deliberate and potentially environmentally conscious consumption. The findings offer insights for marketers and platform developers to foster positive emotional engagement and long-term consumer relationships.
Antusiasme dan Adaptabilitas dalam Ruang Pembelajaran Wangsa, Ignasius Heri Satrya
Jurnal Pendidikan Tambusai Vol. 8 No. 1 (2024): April 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v8i1.14121

Abstract

Institusi pendidikan menjadi sarana strategis ruang pembelajaran. Karakter pembelajaran mendorong institusi mengembangkan model kreatif proses pembelajaran antusias dan adaptif. Proses belajar akan menjadi lebih efektif apabila pengertian antusias dapat dipahami dengan baik. Antusias ruang pembelajaran sebagai sebuah proyek kebersamaan bernilai strategis tercipta melalui kerjasama kolaboratif fasilitator-partisipan di ruang pembelajaran. Partisipan memiliki daya respon berupa kesediaan dan kesanggupan untuk berpartisipasi dalam proses pembelajaran. Fasilitator mengelola strategi pembelajarannya sehingga memiliki daya adaptabilitas, yaitu strategi pembelajaran yang mampu merespon tingkat partisipasi partisipan dalam Proses pembelajaran. Penelitian ini bersifat kualitatif dengan melakukan analisa kritis narasi partisipan. Narasi partisipan diambil melalui tugas2 tertulis dalam ruang pembelajaran. Teori yang digunakan dalam penelitian ini adalah teori pembelajaran.
Resiliensi keluarga melalui pemberdayaan ekonomi peran ibu di masa pandemi Wangsa, Ignasius Heri Satrya; Riyanto, Agustinus; Tyra, Maria Josephine; Lina, Lina; Onny, Johan Gunady; Parwati, Maria Ignasia Galuh
Jurnal Abdimas Musi Charitas Vol. 5 No. 2 (2021): Jurnal Abdimas Musi Charitas Vol. 5 No. 2, Desember 2021
Publisher : Universitas katolik Musi Charitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (531.478 KB)

Abstract

ABSTRACT The present pandemic has changed the global economic life. In the family level it results the decreasing family income. This situation weakens the resilience. Therefore. it is urgent to create new opportunities within the context of family. Family has played major role where the mother’s involvement is significant to respond the change and to creatively look for entrepreneurship opportunity. This community service aims at improving the family resilience through economic empowerment of mother’s role. The activity is divided into two sessions, namely: (1) Practical skills of child independence development; and (2) Practical entrepreneurship skills “how to make peach gum herbal drink”. Survey was conducted at the end of the activity. One-Sample Test was employed to measure means value of perceived-benefit, involvement and loyalty which is accounted for 4 (= Agree) (Sig. > 0.05). Procedures for Bivariate Correlation to measure the participation level was applied. The result shows significant correlation between Session Attractiveness (KTM) and Perceived-benefit (PMM) (0.548/Sig. 0.01), and between Future Intention (KKG) and Recommendation (KR) (0.447/Sig. 0.05). Keywords: family resilience, entrepreneurship
MEMBANGUN KOMUNITAS HIJAU MELALUI PELATIHAN “PROGRAM SADAR PRODUK HIJAU MELALUI MEDIA SOSIAL” PADA GENERASI MILENIAL DI LAMPUNG Wangsa, Ignasius Heri Satrya; Josephine Tyra, Maria; Lina, Lina; Riyanto, Agustinus; Gunady Ony , Johan; Fernando, Agustinus
Jurnal Abdimas Musi Charitas Vol. 7 No. 1 (2023): Jurnal Abdimas Musi Charitas Volume 7, Nomor 1, Juni 2023
Publisher : Universitas katolik Musi Charitas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The coming of the digital era opens up new opportunities for social media as an interactive means ofaccumulating knowledge. Individuals who interact with each other in social media space operate thecapacity of information-seeking and information-sharing. At a certain level, the accumulation ofknowledge formed by the information-seeking and information-sharing activities of social media opensup views for solving practical problems, including one of which is environmental problems. By usingthe global normal argument of green practices and the potential of the millennial generation inIndonesia, the Tim Pengabdian kepada Masyarakat (PkM) of Universitas Katolik Musi Charitas -Palembang held an activity entitled "Green Communities Development Through 'Green ProductAwareness Program Using Social Media' for Millennials in Lampung". The program employs twostages of green awareness development method, namely: (1) Conceptualization ; and (2) Practicalimplementation. The activity which lasted for two days received a positive response from theparticipants.
Nilai konsumen dalam "Aku tahu apa yang aku beli" Wangsa, Ignasius Heri Satrya
Journal of Business and Information Systems (e-ISSN: 2685-2543) Vol. 3 No. 1 (2021): Accountability and performance of organization
Publisher : Department of Accounting, Faculty of Business, Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36067/jbis.v3i1.93

Abstract

The consumer can make the best decision based on his natural capacity as a rational and economic man. Practically, this rationality is determined by new values accumulated from previous consumption experience. This research aims at studying consumers' values through rationalization of relevant variables in consumers values mix. Context of consumer confidence "I know what to buy" represents his independence as a consumer who treasures assurance and certainty reflected upon specific values. Consumers subscribe to these values as the primary reference in consumer buying behavior. Additionally, this context facilitates the study on consumer value resistance about the internal and external environment pressure. This research contributes to consumer's values theory through a mixed-method.
Theoretical study of the dilemma in the consumption of green products Wangsa, Ignasius Heri Satrya
Journal of Business and Information Systems (e-ISSN: 2685-2543) Vol. 5 No. 1 (2023): Journal of Business and Information System
Publisher : Department of Accounting, Faculty of Business, Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36067/jbis.v5i1.165

Abstract

Participation in implementing green behavior is often a dilemma and an exciting study for many researchers. Through this research, a theoretical study of dilemmas in the consumption of green products is conducted by searching for international journal articles. In this study, a five-stage method of data processing of research journal articles was applied, including (1) Stage-1: Article search using Dimensions software; (2) Stage-2: Selection of one main article; (3) Stage-3: Searching articles related to prior works using Connected Papers software; (4) Stage-4: Processing articles based on the work cloud using ATLAS. ti software; and (5) Stage-5: Searching and processing articles using VOSviewer and Biblioshiny software. The articles collected were 637 articles (Stage-1) and 1946 (Stage-5). The conclusions obtained through this study are: (1) Studies on dilemmas in green product consumption need to be followed up through comprehensive follow-up studies; (2) Potential areas of study include: (a) the level of belief in green products that explains the rationalization of green product consumption; (b) economic and social aspects that critique the advantages and disadvantages of green product consumption.
Co-Authors Fernando, Agustinus Josephine Tyra, Maria Lina Lina Lina Maria Josephine Tyra, Maria Josephine Tyra, Onny, Johan Gunady Ony, Johan Gunady Parwati, Maria Ignasia Galuh riyanto, agustinus