This study aims to analyze the influence of good corporate governance (GCG) and sales growth on financial performance and firm value, including the role of financial performance as a mediating variable. The method used is path analysis with the help of SPSS 29. The results show that GCG and sales growth have a significant effect on financial performance with a contribution of 11.2%. Furthermore, GCG and sales growth also have a significant effect on firm value, while financial performance has no significant effect on firm value. Simultaneously, the three independent variables contribute 22.3% to firm value, while the remainder is influenced by other factors outside this study.
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