Makara Human Behavior Studies in Asia
Vol. 27, No. 2

Relationship between Positive Body Image and Selective Visual Self-presentation on Social Networking Sites: Moderating Role of Gender

Ahadzadeh, Asharf Sadat (Unknown)
Ong, Fon Sim (Unknown)
Pahlevan Sharif, Saeed (Unknown)



Article Info

Publish Date
12 Dec 2023

Abstract

This study examines the association between positive body image and selective visual self-presentation behaviors on social networking sites, while also considering the moderating influence of gender. We conducted a cross-sectional survey involving 282 undergraduate students in Malaysia (Mage = 20.85, SD = 1.81). The results reveal a negative correlation between positive body image and behaviors such as posing in pictures and editing photos. However, no significant relationship was found between positive body image and photo selection. Gender differences were evident, with females exhibiting higher engagement in posing in pictures, editing, and photo selection compared to males. The findings also show that gender plays a moderating role in the relationship between positive body image and photo selection, whereas no moderating effect was observed for posing in pictures and editing photos. The study’s implications are discussed.

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Journal Info

Abbrev

publication:hubsasia

Publisher

Subject

Description

Makara Human Behavior Studies in Asia or Makara Hubs-Asia is a regional journal that seeks to advance understanding of human behavior in the context of Asia through the publication of empirical research articles that may stimulate further research. The word Makara symbolizes the emblem of the ...