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All Journal Makara Human Behavior Studies in Asia
Ahadzadeh, Asharf Sadat
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The Role of Appearance Self-schema in the Perceived Impact of Fitspiration Images on the Self and Others: A Study on Body Image Ahadzadeh, Asharf Sadat; Amini, Mansour; Wu, Shin Ling; Haolin, Zhou
Makara Human Behavior Studies in Asia Vol. 26, No. 1
Publisher : UI Scholars Hub

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Exposure to Instagram Fitspiration images creates negative perceptions toward one’s body. Drawing on third-person effect (TPE) theory, this study aims to explain such feelings among viewers and examine the effect of appearance self-schema as an underlying cause of negative body image and the perceived impact of Fitspiration images on the self and others. A total of 301 university students who were viewers of Fitspiration images were recruited to complete a survey on demographic characteristics, body image, appearance self-schema, and the perceived impact of Fitspiration images on the self and others. Results show that the perceived effect of Fitspiration is greater on others than on the self. Appearance self-schema and the perceived impact of the media on others are negatively correlated with body image. Moreover, appearance self-schema positively counts for the perceived impact of Fitspiration images on the self and others. The robustness of TPE theory was confirmed in the context of Fitspiration images. Theoretically, TPE theory was expanded by introducing appearance self-schema as a predictor of first- and third-person perceptions. Some practical recommendations were made for young viewers and educationalists about the physical and mental health education related to the findings of this study.
Relationship between Positive Body Image and Selective Visual Self-presentation on Social Networking Sites: Moderating Role of Gender Ahadzadeh, Asharf Sadat; Ong, Fon Sim; Pahlevan Sharif, Saeed
Makara Human Behavior Studies in Asia Vol. 27, No. 2
Publisher : UI Scholars Hub

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This study examines the association between positive body image and selective visual self-presentation behaviors on social networking sites, while also considering the moderating influence of gender. We conducted a cross-sectional survey involving 282 undergraduate students in Malaysia (Mage = 20.85, SD = 1.81). The results reveal a negative correlation between positive body image and behaviors such as posing in pictures and editing photos. However, no significant relationship was found between positive body image and photo selection. Gender differences were evident, with females exhibiting higher engagement in posing in pictures, editing, and photo selection compared to males. The findings also show that gender plays a moderating role in the relationship between positive body image and photo selection, whereas no moderating effect was observed for posing in pictures and editing photos. The study’s implications are discussed.
Co-Authors Amini, Mansour Haolin, Zhou Ong, Fon Sim Pahlevan Sharif, Saeed Wu, Shin Ling