PENGARUH KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN TOKO BUKU FADIRA PEKANBARU

Fakhri, Rizqi

Eko dan Bisnis: Riau Economic and Business Review
Vol. 13 No. 3 (2022): Manajemen Kinerja dan Pola Konsumsi Merek: Perspektif Multisektor di Riau

Testing the Customer Satisfaction variable on customer loyalty through the t-test can be seen that tcount is greater than ttable (5,770>2,042). Thus it can be concluded that the variable Customer Satisfaction (X) has a positive and significant effect on Customer Loyalty at Fadira Bookstore Pekanbaru. The results of simple linear regression show Y=a+bX, namely: Y= 9,251 + 0,814X. From these equations it can be concluded that the regression coefficient of bx is positive. The result of R Squere is that Fadira Pekanbaru Bookstore is influenced by customer satisfaction of 52.6% while the remaining 47.4% is influenced by other variables not examined