Eko dan Bisnis: Riau Economic and Business Review
Vol. 14 No. 3 (2023): Kualitas Pelayanan, Kompetensi, dan Kinerja: Perspektif Manajemen Sumber Daya

Analisis Strategi Relationship Marketing Pada Dimensi Social Benefit Pt. Bank Pembiayaan Rakyat Syariah (BPRS) Berkah Dana Fadhlillah Kabupaten Kampar

Yusriadi, Yusriadi (Unknown)

Article Info

Publish Date
10 Oct 2023

Abstract

This research aims to analyze Relationship Marketing Strategy in the Social Benefit dimension of PT. Sharia People's Financing Bank (BPRS) Berkah Dana Fadhlillah Kampar Regency. With a total of 140 respondents, through descriptive analysis the results of the application of relationship marketing strategies in the social benefit dimension were high with an average score of 4.31 with the highest score being 4.46 with the statement "employees show a friendly attitude, smile and say their name." when serving customers” and the lowest with a score of 3.95 with the statement “employees serve customers well

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Journal Info
Eko dan Bisnis: Riau Economic and Business Review
Website

Abbrev

Ekobis

Publisher

Sekolah Tinggi Ilmu Ekonomi Riau

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal ini terbit empat kali setahun pada bulan Maret, Juni, September dan Desember berisi artikel, tulisan ilmiah dalam bentuk hasil penelitian dan non penelitian, kajian analisis, aplikasi teori dan review tentang masalah-masalah ekonomi dan bisnis di masyarakat. Penerbitan jurnal ini bertujuan ...