Eko dan Bisnis: Riau Economic and Business Review
Vol. 14 No. 4 (2023): Dinamika Kinerja, Kepuasan, dan Perilaku Konsumen: Perspektif Ekonomi, Pendidi

Pengaruh Citra Sekolah Dan Lokasi Terhadap Keputusan Memilih MTs Swasta “X” Kota Pekanbaru

Ansori, Putra Budi (Unknown)



Article Info

Publish Date
30 Dec 2023

Abstract

This research was conducted at Privat MTs “X”, Pekanbaru City in 2023. The aim of this research is to determine the influence of School Image (X1) and Location (X2) on Choosing Decisions (Y) at Privat MTs “X”, Pekanbaru City. Because the image of the school and location can influence the decision to choose a school. The population in this study was 579 who chose schools at Privat MTs “X” Pekanbaru City, then based on the help of the Slovin formula the research sample was 86 respondents. The sampling technique was carried out by purposive sampling. The research results showed that: first, the results of the F test concluded that jointly/simultaneously the variables School Image (X1) and Location (X2) influenced the decision to choose Privat MTs “X” Pekanbaru City. Second, partially, the School Image variable (X1) has an influence on the decision to choose Privat MTs “X” Pekanbaru City and is proven to have a positive and significant effect. Third, partially, the location variable (X2) has a positive and significant effect on the decision to choose Privat MTs “X” Pekanbaru City. Fourth, the contribution of the influence of the School Image and Location variables to changes in the Decision to choose variable is 41.4%. while the remaining 58.6% was influenced by other variables not examined in the research

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Journal Info

Abbrev

Ekobis

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal ini terbit empat kali setahun pada bulan Maret, Juni, September dan Desember berisi artikel, tulisan ilmiah dalam bentuk hasil penelitian dan non penelitian, kajian analisis, aplikasi teori dan review tentang masalah-masalah ekonomi dan bisnis di masyarakat. Penerbitan jurnal ini bertujuan ...