<![CDATA[The purpose of this study is to design a corporate strategy that can be developed at the Garut Cuanki Factory MSME based on the SOSTAC Model approach and to determine the digital marketing model to be implemented by the Garut Cuanki Factory MSME as described in the SOSTAC Model based on the results of a SWOT analysis of digital marketing strategies. This study uses a qualitative-descriptive method with a case study approach and utilizes the SOSTAC and SWOT analysis methods. The results of the study show that social media is an important channel for the Garut Cuanki Factory to market its products. This can be seen on the Instagram and TikTok platforms. Therefore, the Garut Cuanki Factory needs to regularly update content on each of these social media platforms. In conclusion, by using the right marketing strategy, Garut Cuanki Factory needs to optimize social media to market its products. Thus, the digital marketing strategy using the SOSTAC model at Garut Cuanki Factory SME has been implemented and will continue to be monitored.]]>
Copyrights © 2025
