IZZI: Jurnal Ekonomi Islam
Vol. 2 No. 2 (2022): IZZI: Jurnal Ekonomi Islam

PEMANFAATAN MEDIA SOSIAL SEBAGAI SARANA PROMOSI ABON (STUDY KASUS INDUTRI ABON HJ SUN)

Riska wardatul jannah (Unknown)



Article Info

Publish Date
30 May 2022

Abstract

The shredded HJ Sun industry is one that is located in the Ibrak hamlet, RT 05 RW 02, Karangprati village, Pajarakan sub-district, this shredded industry has been established since 2015, this shredded industry has advantages in the business sector, namely a wide market share that can be consumed by all groups and industries. HJ Sun's shredded dry, crunchy, and savory texture makes it much in demand by the public. The dry and crunchy processing makes HJ Sun's floss last up to one year in a closed container. The method used in this research is a descriptive qualitative research method and uses a case study research type by collecting data in the form of interviews. This study aims to provide changes to marketing strategies through social media and marketplaces so that actors can expand their marketing reach.

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Journal Info

Abbrev

jizzi

Publisher

Subject

Economics, Econometrics & Finance

Description

IZZI: Jurnal Ekonomi Islam: Merupakan jurnal ilmiah berkala yang diterbitkan tiga kali setahun oleh Program Studi Manajemen Bisnis Syariah, Sekolah Tinggi Ekonomi dan Bisnis Islam Badri Mashduqi, Kraksaan, Probolinggo. Jurnal ini menerbitkan artikel yang menarik bagi praktisi perjalanan haji dan ...