IZZI: Jurnal Ekonomi Islam
Vol. 4 No. 1 (2024): IZZI: Jurnal Ekonomi Islam

ANALISIS STRATEGI PEMASARAN DIGITAL UNTUK MENINGKATKAN PENJUALAN PRODUK PADA MANDIRI STORE

Nuriawati (Unknown)
Mohammad Hosen (Unknown)
Muhammad Rofek (Unknown)
Jodi Eriyanto (Unknown)
M. Shohib (Unknown)

Article Info

Publish Date
30 Jan 2024

Abstract

Toko Mandiri Store, in carrying out a marketing strategy is to determine the target market by applying a number of elements, namely: segmentation, targeting and positioning and also with a marketing mix with the aim of persuading consumers and maintaining the number of existing customers. Toko Mandiri Store practices digital marketing strategies online through social media such as Facebook, diagrams and other internet networks that are connected to a wider range of consumers. Mandiri Store collaborates with Zalora, an online media sales market place that can be accessed globally. The aim of this research is to increase internet/online sales at the Mandiri Store, which has so far been less than optimal.

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Journal Info
IZZI: Jurnal Ekonomi Islam
Website

Abbrev

jizzi

Publisher

Sekolah Tinggi Ekonomi dan Bisnis Islam Badri Mashduqi Kraksaan Probolinggo

Subject

Economics, Econometrics & Finance

Description

IZZI: Jurnal Ekonomi Islam: Merupakan jurnal ilmiah berkala yang diterbitkan tiga kali setahun oleh Program Studi Manajemen Bisnis Syariah, Sekolah Tinggi Ekonomi dan Bisnis Islam Badri Mashduqi, Kraksaan, Probolinggo. Jurnal ini menerbitkan artikel yang menarik bagi praktisi perjalanan haji dan ...