Financial performance reflects the economic results achieved by a company at a specific time through its activities. Therefore, companies are required to have a competitive advantage. Furthermore, companies are expected to improve their performance and generate maximum profits to ensure the company's survival and future development. This study used a population of 18 insurance companies listed on the Indonesia Stock Exchange (IDX) in 2020-2024. The sampling technique used was purposive sampling, which involves determining the sample based on specific considerations. In accordance with the criteria, this study used a sample of 11 companies that met the criteria set by the researcher during the study period of 2020-2024. Based on the partial study, leverage, total asset turnover, and cash holdings did not affect financial performance. However, simultaneously, holdings did not affect financial performance.
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