<![CDATA[This Community Service activity aims to improve the understanding and skills of Micro, Small, and Medium Enterprises (MSMEs) in utilizing digital marketing and implementing Customer Relationship Management (CRM) as a strategy to strengthen customer relationships and improve business performance. The training was conducted through a lecture method for 30 participants, covering an introduction to digital marketing, strategies for utilizing social media, and implementing customer data-based CRM. The results of the activity showed a significant increase in participants' abilities in using social media platforms for promotions, conducting digital interactions with consumers, and managing and analyzing customer data in a more structured manner. Overall, this activity has made a positive contribution to MSMEs in facing competition in the digital era. This training is expected to be the first step for MSMEs to continue developing technology-based marketing strategies and implementing CRM sustainably in their business operations.]]>
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