<![CDATA[Background: Exclusive breastfeeding for infants aged 0–6 months provides major health benefits, yet many mothers struggle to maintain it due to low motivation. “Hypnolactation,” which combines hypnosis to build confidence and reduce anxiety, with lactation massage to stimulate milk flow, may serve as an effective holistic care intervention.Objectives: This study develops an innovative holistic care model incorporating hypnolactation and lactation massage to enhance maternal motivation for exclusive breastfeeding. Methods: This quasi-experimental study used a pretest–posttest control group design with 42 postpartum mothers at Kagok Health Center, Semarang (March–December 2024). Data were collected using a validated breastfeeding motivation questionnaire and observation sheets. Statistical analysis employed the Wilcoxon test and the independent t-test.Results: Both hypnolactation (Z = –2.33, p = 0.02) and lactation massage (Z = –2.00, p = 0.046) significantly improved maternal motivation, with hypnolactation showing greater effectivenessConclusions: The findings demonstrate that the holistic care model combining hypnolactation and lactation massage significantly improves maternal motivation for exclusive breastfeeding. This intervention effectively addresses psychological barriers such as anxiety and lack of confidence while also providing physical comfort that facilitates the breastfeeding process. Future studies should expand the sample size and evaluate the long-term impact on exclusive breastfeeding success up to six months.]]>
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