Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED)
Vol. 5 No. 3 (2025): Indonesian Journal of Engagement, Community Services, Empowerment and Developme

SOSIALISASI PEMANFAATAN MARKETPLACE DALAM MEMPERLUAS JARINGAN PASAR DI UMKM JARINGAN WIRAUSAHA JAWARA

Silviyani, Yuli Anita (Unknown)
Risthi, Alyssa (Unknown)



Article Info

Publish Date
05 Dec 2025

Abstract

The micro, small, and medium enterprise (MSME) sector faces various problems such as declining sales, capital, hampered distribution, and raw material difficulties. MSMEs must also change their marketing orientation, especially in today's modern era. Many MSMEs are turning to e-commerce to increase sales, but this is not supported by the ability of MSMEs, who tend to be low in using technology. This community service aims to provide understanding and skills for JAWARA MSMEs regarding the use of marketplaces as a means of selling and promoting products effectively and efficiently. They also provide assistance in utilizing internet-based marketplaces as a means of selling products and analyzing the use of social media in attracting customers and increasing consumers. The result of this activity is an understanding of partners regarding marketing through marketplaces and promotions through social media independently.

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Journal Info

Abbrev

home

Publisher

Subject

Education Other

Description

Indonesian Journal of Engagement, Community Services, Empowerment and Development is a peer-refereed open-access National journal which has been established for the dissemination of Community Services in the field of Engagement, Empowerment and Development in the City. Starting from 2021, IJECSED ...