META - JOURNAL
Vol 3 No 2 (2025): December

Social Entrepreneurship Model In Du'anyam MSMEs: A Case Study Of Women's Empowerment Through Traditional Woven Crafts

Febriyani, Yanik (Unknown)
Dewantoro, Tomy Wahyu (Unknown)
Sudarmiatin (Unknown)
Wijijayanti, Trisetia (Unknown)



Article Info

Publish Date
27 Nov 2025

Abstract

This research aims to understand the social entrepreneurship model applied by Du'Anyam MSMEs in empowering women in remote areas through traditional woven production activities made from palm leaves. This study uses a qualitative approach with a case study method. Data was collected through in-depth interviews with founders, field managers, and women artisans, as well as observations of production and marketing activities. The results of the study show that Du'Ayam's social entrepreneurship model emphasizes a balance between social, economic, and cultural values through the empowerment of local communities. Du'Anyam is able to integrate social missions in a sustainable business strategy that involves training, community-based production systems, and market penetration through products with modern designs and cultural stories. These findings reinforce that social entrepreneurship can be an effective strategy to realize inclusive development in the MSME sector.

Copyrights © 2025






Journal Info

Abbrev

META

Publisher

Subject

Economics, Econometrics & Finance Social Sciences

Description

META JOURNAL is a popular scientific journal in the fields of Management, Economics, Trade, and Accounting which is published every 2 months (October, December, February, April, June, and August). META JOURNAL is accepts manuscripts of research results and study results that bring up scientific and ...