<![CDATA[This study focuses to implementing a web-based sales information system leveraging the Apriori algorithm to analyze consumer purchasing patterns at PT. Mura Mitra Sejati. Adopting the Waterfall development methodology, the project progressed systematically through the analysis, design, implementation, testing, and maintenance stages.The system was developed using a native PHP architecture based on the MVC pattern, supported by a MySQL database and Bootstrap for the front-end. Key functionalities of the system include sales transaction recording, real-time inventory management, and powerful association rule mining. Comprehensive black-box testing across all modules—Login, Stock Management, Transactions, Apriori Analysis, and Reporting—confirmed the intended performance of every system function, achieving a 100% success rate.The Apriori algorithm effectively identified strong association rules from 10 transaction datasets, notably revealing the frequent co-purchase of White Paint and 1-inch Brushes, with 40% support and 80% confidence, respectively. Ultimately, the resulting system delivers an efficient, well-structured, and data-driven solution that significantly improves sales management and supports strategic decision-making.]]>
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