Jurnal Manajemen Bisnis dan Terapan
Vol. 3 No. 2 (2025): MEISTER July 2025

THE EMAIL NEWSLETTER CAMPAIGN DESIGN FOR CV. SUKA TRIP ASIA

Muhammad Fikri Haikal (Unknown)
Aswar (Unknown)
Satriadi (Unknown)

Article Info

Publish Date
27 Nov 2025

Abstract

This research aims to design and address the communication gap between CV. Suka Trip Asia and its potential and current customers through a structured campaign strategy using email newsletters. The approach adopts the 4D development model: define, design/ideate, develop, and disseminate. The results demonstrate that the designed email newsletter campaign meets the company’s needs in delivering appealing offers and solving communication challenges, as proven by increased customer engagement. At the dissemination stage, a positive click rate was achieved, indicating the effectiveness of message delivery and its ability to encourage user actions.

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Journal Info
Jurnal Manajemen Bisnis dan Terapan
Website

Abbrev

meister

Publisher

Universitas Sebelas Maret

Subject

Economics, Econometrics & Finance

Description

Jurnal Manajemen Bisnis dan Terapan (MEISTER) is peer-reviewed journal published twice a year in January and July by the Vocational School, Universitas Sebelas Maret. Since its first publication in January 2023, Jurnal Manajemen Bisnis dan Terapan (MEISTER) has been a medium for disseminating ...