MEDIA BISNIS
Vol. 17 No. 2 (2025): Media Bisnis

Factors That Influence Behavioral Intention Users of The E-Commerce Application Shopeefood in Jakarta

Larasati, Ardhea (Unknown)
Indriyanti, Irma Satya (Unknown)

Article Info

Publish Date
30 Nov 2025

Abstract

This study aims to examine the influence of Attitude, Subjective Norms, Perceived Behavioral Control, and Trust on the Behavioral Intention of ShopeeFood users in Jakarta. The research employs a descriptive and causal approach. Data were collected through an online questionnaire distributed to respondents who are active ShopeeFood users and meet specific criteria. The sampling technique used was purposive sampling with a total of 170 respondents. Variables were measured using a five-point Likert scale, and the data were analyzed using multiple linear regression with statistical software. The results show that Subjective Norms and Trust have a significant influence on Behavioral Intention, while Attitude and Perceived Behavioral Control do not have a significant effect .

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Journal Info
MEDIA BISNIS
Website

Abbrev

mb

Publisher

Sekolah Tinggi Ilmu Ekonomi Trisakti

Subject

Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Description

Media Bisnis is biannual publication issued in the month of March and September. Media Bisnis is a scientific journal which prioritizes the publication of articles (research and non-research based) regarding to business issues that deal with social issues such as management (financial, human ...