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All Journal Jurnal Riset Ekonomi dan Bisnis Jurnal Bisnis dan Akuntansi Jurnal Ilmiah Edunomika (JIE) MEDIA BISNIS E-Jurnal Manajemen Trisakti School of Management (TSM) Proceeding National Conference Business, Management, and Accounting (NCBMA) Jurnal Administrasi Manajemen Sumber Daya Manusia dan Ilmu Sosial (JAEIS)
IRMA SATYA INDRIYANTI
STIE Trisakti
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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PENGARUH BRAND EVALUATION, TRUST, SATISFACTION, BRAND RELATIONSHIP, BRAND AFFECT, DAN BRAND IMAGE TERHADAP BRAND LOYALTY SABUN MANDI ANTISEPTIK TANIA TOVIANI; IRMA SATYA INDRIYANTI
Jurnal Bisnis dan Akuntansi Vol 19 No 1a-4 (2017): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (67.357 KB) | DOI: 10.34208/jba.v19i1a-4.292

Abstract

The purpose of this study was to determine the effects of Brand Evaluation, Trust, Satisfaction, Brand Relationship, Brand Affect, and Brand Image to Brand Loyalty of Dettol Antiseptic Body Wash at Carrefour South Jakarta. Data were taken from questioner. Samples were selected based on purposive sampling method. Only certain sample met the criteria and can be used as the sample. For this study, multiple regresionis used to find out the effects of all independent variable above to dependent variable. The research showed that Trust, Satisfaction, Brand Affect, and Brand Image had effect to Brand Loyalty of Body Wash Antiseptic. Whereas the variable Brand Evaluation and Brand Relationship had no effect to Brand Loyalty of Body Wash Antiseptic.
HUBUNGAN WORD OF MOUTH TERHADAP BRAND IMAGE, BRAND LOYALTY, BRAND PREFERENCE DAN BRAND LEADERSHIP PELANGAN MEREK MINISO DI JAKARTA BARAT IRMA SATYA INDRIYANTI; KRISTIN NATALIA
Media Bisnis Vol 12 No 1 (2020): MEDIA BISNIS
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/mb.v12i1.877

Abstract

The purpose of this study was to determine the relationship of word of mouth with brand image, brand loyalty, brand preference and brand leadership of Miniso customers in West Jakarta.The sampling used in this study is nonprobability sampling with a purposive sampling method and will require 116 respondents. Only certain samples that meet the criteria and can be used as samples. For this study, the SPSS program is used to determine the effect of all the independent variables above on the dependent variable. The statistical method in this study is multiple regression. Research shows that word of mouth for brand image, brand loyalty, brand preference and brand leadership of Miniso customers in West Jakarta.
THE INFLUENCE OF STORE ENVIRONMENT, SALES PROMOTION AND PERCEIVED VALUE ON PURCHASE DECISION CHAPHIRAY CHAPHIRAY; IRMA SATYA INDRIYANTI
Media Bisnis Vol 12 No 2 (2020): MEDIA BISNIS
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/mb.v12i2.914

Abstract

The purpose of this research is to test and analyze influence of Store Environment, Sales Promotion, and Perceived Value to Purchase Decision to Customer Ramayana in East Jakarta. The research design used in descriptive research and causality research. The sampling in the study used 206 respondent with purposivesampling. The research data is processed with IBM Statistic 22.0 as a tool. This study uses multiple regression analysis. The result showed that Store Environment, Perceived Value influence Purchase Decision, but for Sales Promotion not influence to Purchase Decision. Overall, independent variables affect Loyalty simultaneously.
THE EFFECT OF WATERPARK IMAGE THROUGH DELIGHT AND SERVICE QUALITY ON CUSTOMER LOYALTY IRMA SATYA INDRIYANTI; FLORENSIA IRENE
Media Bisnis Vol 12 No 2 (2020): MEDIA BISNIS
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/mb.v12i2.918

Abstract

The purpose of this study was to examine and analyze the influence of waterpark image through delight and service quality to customer loyalty on Waterboom Lippo Cikarang customers in Jabodetabek. This research is a descriptive study and causal relationship. The sample in this study were 200 respondents. This research method is SEM analysis with Warp PLS tools. The results of this study indicate that waterpark image, delight, and service quality have a significant and positive influence on customer loyalty. Whereas indirectly waterpark image influences customer loyalty through delight and service quality.
THE INFLUENCE OF E-DI STRUST, E-NEGATI VE BELIEFS, E-SELF INEFFICACY, E-LOGISTIC EASE, E-CONVENIENCE, E-ENJOYMENT AND SATISFACTION TOWARD LOYALTY BERRYBENKA CUSTOMERS IRMA SATYA INDRIYANTI; HANNY APRILIA
Media Bisnis Vol 13 No 1 (2021): MEDIA BISNIS
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/mb.v13i1.951

Abstract

The aim of this research is to discover the influence of E-distrust, E-negative beliefs, E-self inefficacy, E-logistic ease, E-convenience, E-enjoyment on Satisfaction, and to discover the influence of Satisfaction on Loyalty. The design of this research is made with descriptive research and causal research. This research is aquantitative study by taking population from consumers who have accounts and shopping experience at Berrybenka website. The samples are taken from the population using purposive sampling method through questionnaires. Total of samples used in this study are 208 respondents. This study uses structural equation model (SEM) with the help of SmartPLS 3.0 analysis program. The results of this research are E-distrust, Enegative beliefs, E-self inefficacy, E-logistic ease, E-enjoyment has impact towards Satisfaction, E-convenience has no impact to Satisfaction, and Satisfaction has impact towards Loyalty.
FAKTOR YANG MEMPENGARUHI PURCHASE INTENTION PELANGGAN SUPER INDO DI KOTA BEKASI Ricky Handika Wijaya; Irma Satya Indriyanti
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol 2 No 1 (2022): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (251.61 KB)

Abstract

The purpose of this study is to empirically test and analyze the effect of Brand Awareness, Perceived Quality, Brand Association, and Brand Loyalty on Super Indo customers' purchase intentions in Bekasi city. The research design used in this research is descriptive research and causality research. This study uses primary data collected by questionnaire.The sampling used was purposive sampling and used 210 respondents. The research data was processed by statistical programs SEM. The results showed that Brand Awareness and Brand Loyalty have a positive and significant effect on Purchase Intention of Super Indo customers in Bekasi City. Brand Awareness and Brand Loyalty can influence Purchase Intention, because it is impossible for a customer to make a Purchase Intention without knowing and being loyal to the brand.
PENGARUH SOCIAL MEDIA MARKETING MELALUI BRAND AWARENESS DAN E-WOM TERHADAP REPURCHASE INTENTION PADA KONSUMEN KOSMETIK HALAL SARIAYU DI DKI JAKARTA AUDREY NATHALIA; Irma Satya Indriyanti
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol 2 No 2 (2022): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (285.04 KB)

Abstract

This purpose of this study is to find out the effect of Social Media Marketing through Brand Awareness and e-WOM on Repurchase Intention to consumers of Sariayu halal cosmetic in DKI Jakarta. This form of research uses descriptive and causal research, using a Likert scale that using 7 points in its measurement. The method of determining the sample using purposive sampling method with primary and secondary data. The sample used as many as 208 female respondents who met the criteria. This research used SEM (Structural Equation Modeling) with SmartPLS 3.2.9 as a test tool. The results obtained in this study that Brand Awareness and e-WOM have an influence on Repurchase Intention to consumers of Sariayu halal cosmetic in DKI Jakarta, but Social Media Marketing has no effect on Repurchase Intention.
FAKTOR YANG MEMPENGARUHI WORD-OF-MOUTH INTENTION PADA PELANGGAN RESTORAN SUSHI TEI DI DKI JAKARTA MEILAN TOYIBAH HERMANTO; Irma Satya Indriyanti
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol 2 No 3 (2022): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (659.367 KB) | DOI: 10.34208/ejmtsm.v2i3.1642

Abstract

This study aims to determine the influence of personal service and functional service on word-of-mouth intention from Sushi Tei’s customer in DKI Jakarta through customer satisfaction as mediating variable. The design that used in this research were descriptive research and causality research, in which variabels were measured with 6 points likert scale. The technique that used in this reseach is non-probability sampling and used 241 respondents who fit the citeria. This research data is processe by using Structural Equation Modeling - Partial Least Square. The results of this calculation show that personal service and functional service through customer satisfaction as mediating variable have an influence on word-of-mouth intention on Sushi Tei’s customers in the DKI Jakarta area. Personal service and functional service have an influence on word-of-mouth intention on Sushi Tei’s customers in the DKI Jakarta Area. Personal service and functional service has effect on word-of-mouth customer satisfaction, enabling companies that focus on their service to better ensure customer satisfaction to get word-of-mouth intention.
FAKTOR-FAKTOR YANG MEMPENGARUHI BEHAVIORAL INTENTION TO USE GORIDE PADA PENGGUNA APLIKASI GOJEK DI DKI JAKARTA Arnetta Digna Alifya; Irma Satya Indriyanti
Proceeding National Conference Business, Management, and Accounting (NCBMA) 5th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menentukan pengaruh trust, perceived ease of use, subjective norm, perceived usefulness, dan perceived price terhadap behavioral intention to use GoRide pada pengguna aplikasi Gojek di DKI Jakarta.Desain penelitian yang digunakan dalam penelitian ini adalah penelitian deskriptif dan penelitian kausalitas, di mana variabel diukur dengan skala 5 poin likert. Penelitian ini menggunakan data primer dengan mendistribusikan kuesioner dan mendapatkan 211 responden. Teknik sampling yang digunakan dalam penelitian ini adalah non-probability sampling dengan metode purposive sampling. Data penelitian dianalisis menggunakan regresi berganda. Hasil penelitian ini menunjukkan bahwa trust dan perceived ease of use tidak berpengaruh terhadap behavioral intention to use GoRide pada pengguna aplikasi Gojek di DKI Jakarta sementara subjective norm, perceived usefulness, dan perceived price secara positif mempengaruhi behavioral intention to use GoRide pada pengguna aplikasi Gojek di DKI Jakarta.
Pengaruh harga, promosi, dan kualitas pelayanan terhadap kepuasan konsumen pada produk jasa wedding organizer Citra Rizkiana; Sinta Mayasari Bekti; Edy Suryawardana; Irma Satya Indriyanti
Jurnal Riset Ekonomi dan Bisnis Vol 16, No 1 (2023): APRIL
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/jreb.v16i1.6260

Abstract

Penelitian ini bertujuan untuk menganalisa pengaruh harga, promosi, dan kualitas pelayanan terhadap kepuasan konsumen pada produk jasa.  Jasa wedding organizer merupakan produk jasa yang melibatkan personalisasi dari pelayanannya. Penelitian ini menggunakan harga, promosi, dan kualitas pelayanan sebagai variabel independent dan kepuasan konsumen sebagai variabel dependen. Populasi dari penelitian ini adalah konsumen pengguna jasa Zarina Wedding Organizer dengan jumlah populasi dan sampel 96 responden, dengan metode purposive sampling. Metode analisis data yang digunakan dalam penelitian ini adalah regresi linier berganda. Hasil penelitian persepsi harga berpengaruh positif signifikan terhadap kepuasan konsumen, yang artinya konsumen akan membandingkan harga jasa dengan jasa wedding organizer lain. Konsumen merasa puas ketika harga sesuai dengan ekspektasi pelayanan jasa yang diinginkan. Promosi berpengaruh positif signifikan terhadap kepuasan konsumen. Semakin sesuai promosi dengan ekspektasi konsumen maka konsumen akan semakin puas. Kualitas pelayanan berpengaruh positif signifikan terhadap kepuasan konsumen artinya kualitas pelayanan jasa mempunyai segala sesuatu upaya pemenuhan kebutuhan dan keinginan konsumen serta ketepatan penyampaiannya dalam mengimbangi harapan konsumen.This study aims to analyze the effect of price, promotion, and service quality on consumer satisfaction with service products. Wedding organizer services are service products that involve personalization of their services. This study uses price, promotion, and service quality as the independent variables and customer satisfaction as the dependent variable. The population of this research is consumers who use the services of Zarina Wedding Organizer with a total population and sample of 96 respondents, using purposive sampling method. The data analysis method used in this study is multiple linear regression. The results of the research on price perceptions have a significant positive effect on consumer satisfaction, which means that consumers will compare service prices with other wedding organizer services. Consumers are satisfied when the price matches the expectations of the desired service. Promotion has a significant positive effect on consumer satisfaction. The more appropriate the promotion with consumer expectations, the more satisfied consumers will be. Service quality has a significant positive effect on customer satisfaction, meaning that the quality of service has everything in an effort to fulfill the needs and desires of consumers and the accuracy of delivery in balancing consumer expectations.
Co-Authors Arnetta Digna Alifya AUDREY NATHALIA CHAPHIRAY CHAPHIRAY Citra Rizkiana Febrita Valenia Putri FLORENSIA IRENE HANNY APRILIA KRISTIN NATALIA Lolly Yunus MEILAN TOYIBAH HERMANTO Ricky Handika Wijaya Sinta Mayasari Bekti Suryawardana, Edy TANIA TOVIANI