<![CDATA[The explosion of information in the media culture that characterizes the current social realities also affect how people obtain information, either information science in the world of academia and in the industry and the corporate world.The main problem is the starting point of this study is how to shift from the library service and conventional analogue services to the digital services in the virtual space.This sociological study gives an overview of how the behavior of the user as well as service providers in the library to form a new pattern of relationship and gave birth to a new social structure in the process of sharing information.Shifting the status and role of the librarian in Library institutions transformed not only as a provider of document, but also as a regulator of the litas fl ow of information, as well as guides and information consultant.]]>
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