Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset
Vol. 2 No. 6 (2024): November : Jurnal Penelitian Manajemen dan Inovasi Riset

Pengaruh Promo Big Sale, Online Customer Review, dan Online Customer Rating Terhadap Keputusan Pembelian pada Event Tanggal Kembar Shopee

Gias Rahman Alfarisyi (Unknown)
Ambardi Ambardi (Unknown)

Article Info

Publish Date
28 Oct 2024

Abstract

The purpose of this study is to determine the impact of major discount offers, online customer reviews, and online customer ratings on purchasing decisions during the Shopee twin date event. For important sales initiatives, structural equation modeling was the data analysis method used. The results show that online customer reviews have a positive but not statistically significant impact on purchasing decisions during the Shopee twin date event, even while online customer ratings have a large impact.

Copyrights © 2024




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset
Website

Abbrev

Lokawati

Publisher

Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Human Resource Management, Financial Management, Marketing Management, Public Sector Management, Operations Management, Supply Chain Management, Corporate Governance, Business Ethics, Management Accounting and Capital Markets and ...