Journal of Humanities and Social Studies
Vol. 3 No. 04 (2025): NOVEMBER 2025

DIGITAL MARKETING STRATEGY FOR COMPETITIVE ADVANTAGE BUSINESS

Guntarayana, Indria (Unknown)
Wiludjeng, Ferida Asih (Unknown)
Jatimurti, Nugraha (Unknown)

Article Info

Publish Date
15 Nov 2025

Abstract

The Influence of Digital Marketing on Competitive Advantage and Performance of Micro, Small, and Medium Enterprises (MSMEs) in Blitar Regency. The purpose of this study was to determine the influence of digital marketing on competitive advantage. The research method used was a mixed-method survey with 100 flower seller respondents in Blitar Regency. The analysis results indicate that digital marketing has a positive and significant effect on competitive advantage

Copyrights © 2025




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Journal of Humanities and Social Studies
Website

Abbrev

HJ

Publisher

Media Inovasi Pendidikan dan Publikasi

Subject

Religion Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

Description

JOURNAL OF HUMANITIES AND SOCIAL STUDIES is a journal that uses a double-blind peer review model that can be accessed online. The purpose of HUMAS JOURNAL is to publish a journal containing quality articles that will be able to contribute thoughts from a theoretical and empirical perspective in ...