Toba: Journal of Tourism, Hospitality, and Destination
Vol. 4 No. 4 (2025): November 2025

Merancang Media Edukasi Digital: Pendekatan Design Thinking dalam Pengembangan E-Booklet Ekowisata Mangrove

Ilma Mufida Inayati (Unknown)
Sunarto, Sunarto (Unknown)
Ahmad Prawira Dhahiyat (Unknown)
Donny Juliandri Prihadi (Unknown)
Shafira Bilqis Annida (Unknown)



Article Info

Publish Date
15 Nov 2025

Abstract

This study aims to design an ecotourism e-booklet on mangrove conservation for visitors of Angke Kapuk Nature Tourism Park (TWA Angke Kapuk) using a design thinking approach. The background of this research is the limited availability of interactive educational media in the park, which causes tourists to focus mainly on recreation without gaining a deeper understanding of mangrove conservation. A mixed methods approach was applied, combining surveys with 30 visitors, interviews with park managers, and design thinking stages including empathize, define, ideate, prototype, and test. Initial surveys revealed a low satisfaction level with existing media (average score 2.93), while interest in a digital e-booklet was very high (86.7%). The developed prototype contains information about mangrove ecosystem functions, seedling processes, planting techniques, monitoring activities, and includes interactive quizzes as well as QR codes linking to videos. Testing results indicated a significant increase in visitor satisfaction (average 4.36) and conservation awareness, with respondents stating that the e-booklet provided new knowledge (mean 4.50) and raised awareness of the importance of protecting mangroves (mean 4.63). Thus, the e-booklet is proven effective as an interactive educational medium that supports conservation efforts and sustainable ecotourism development in TWA Angke Kapuk.

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Journal Info

Abbrev

toba

Publisher

Subject

Social Sciences

Description

TOBA (Journal of Tourism, Hospitality, and Destination) merupakan wadah publikasi naskah ilmiah dengan tema utama berkaitan dengan tourism, hospitality and destination yang diterbitkan 4 (empat) kali dalam setahun, yaitu pada bulan Februari, Mei, Agustus dan November. Naskah yang dipublikasikan ...