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All Journal Toba: Journal of Tourism, Hospitality, and Destination
Ilma Mufida Inayati
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Social Sciences

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Merancang Media Edukasi Digital: Pendekatan Design Thinking dalam Pengembangan E-Booklet Ekowisata Mangrove Ilma Mufida Inayati; Sunarto, Sunarto; Ahmad Prawira Dhahiyat; Donny Juliandri Prihadi; Shafira Bilqis Annida
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v4i4.6479

Abstract

This study aims to design an ecotourism e-booklet on mangrove conservation for visitors of Angke Kapuk Nature Tourism Park (TWA Angke Kapuk) using a design thinking approach. The background of this research is the limited availability of interactive educational media in the park, which causes tourists to focus mainly on recreation without gaining a deeper understanding of mangrove conservation. A mixed methods approach was applied, combining surveys with 30 visitors, interviews with park managers, and design thinking stages including empathize, define, ideate, prototype, and test. Initial surveys revealed a low satisfaction level with existing media (average score 2.93), while interest in a digital e-booklet was very high (86.7%). The developed prototype contains information about mangrove ecosystem functions, seedling processes, planting techniques, monitoring activities, and includes interactive quizzes as well as QR codes linking to videos. Testing results indicated a significant increase in visitor satisfaction (average 4.36) and conservation awareness, with respondents stating that the e-booklet provided new knowledge (mean 4.50) and raised awareness of the importance of protecting mangroves (mean 4.63). Thus, the e-booklet is proven effective as an interactive educational medium that supports conservation efforts and sustainable ecotourism development in TWA Angke Kapuk.
Co-Authors Ahmad Prawira Dhahiyat Donny Juliandri Prihadi Shafira Bilqis Annida Sunarto Sunarto