As-Syirkah: Islamic Economic & Financial Journal
Vol. 4 No. 4 (2025): As-Syirkah: Islamic Economic & Financial JournalĀ 

Pengaruh Cultural Branding, Employee Engagement, dan Teamwork terhadap Kinerja Karyawan: Studi Kasus: Mimpi Manis Restaurant Tegallalang

Dewi, Ni Kadek Wiwik Desila Serlita (Unknown)
Adriati, I Gst. Ayu Wirati (Unknown)



Article Info

Publish Date
02 Dec 2025

Abstract

This study aims to determine the effect of cultural branding employee engagement, teamwork partially and simultaneously on employee performance. The sample in this study were 32 employees of Mimpi Manis Restaurant. Data analysis techniques used Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, Determination Coefficient Test, F Test and t Test. From the results of the study, it was found that motivation had a positive and significant effect on employee performance, employee engagement had a positive and significant effect on employee performance, teamwork had a positive and significant effect on employee performance and cultural branding employee engagement and teamwork together had a significant effect on employee performance. Suggestions that can be given by researchers are Mimpi Manis Restaurant is expected to add more ornaments, carvings, and traditional decorative elements to the interior and exterior of the restaurant, make rewards to employees who are active in cultural activities and programs, create more effective coordination channels between departments, periodically provide training for employees.

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Journal Info

Abbrev

assyirkah

Publisher

Subject

Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

Description

As-Syirkah: Islamic Economic & Financial Journal is a scientific journal published by Ikatan Dai Indonesia (IKADI) in collaboration with Masyarakat Ekonomi Syariah (MES) and Intellectual Association for Islamic Studies (IAFORIS). This journal contains scientific papers from academics, researchers ...