Jurnal Ekonomi dan Bisnis
Vol 19 No 3 (2025): JEB Vol 19 No 3 November 2025

PENGARUH KUALITAS PRODUTUK (MINYAK MORINGA) DAN PROMOSI TERHADAP KEPUASAN PELANGGAN PADA PERUSAHAAN SESCKO CRYELON SUKSES, DILI, TIMOR LESTE

Avelina Viana Sampaio (Unknown)
Tomas da Costa Alves (Unknown)

Article Info

Publish Date
26 Nov 2025

Abstract

This study aims to understand and analyze how product quality (Traditional Moringa Oil) and promotion affect customer satisfaction at Sescko Cryelon Success. The method used in this study is a quantitative approach. Data collection was carried out through observation, questionnaires, and literature studies. The study population was 246 people, and a sample of 60 respondents was selected with an accidental sampling method. The results of this study indicate that product quality has a significant positive influence on customer satisfaction, while promotion has no effect on customer satisfaction. Furthermore, the variables of product quality and promotion simultaneously have a positive and significant influence on customer satisfaction at Sescko Cryelon Success in Dili, Timor-Leste.

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Journal Info
Jurnal Ekonomi dan Bisnis
Website

Abbrev

jeb

Publisher

Sekolah Tinggi Ilmu Ekonomi YKPN Yogyakarta

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Jurnal Ekonomi dan Bisnis is a scientific journal published by the Institute Community Service Institute YKPN School of Business Research. JEB publishing is intended as a medium for presenting scientific works, both in the form of scientific studies and research results in the fields of economics ...