BALANCE JOURNAL
Vol 8, No 2 (2012): Jurnal Ekonomi Balance

OPTIMALISASI PENJUALAN SUPLEMEN PADA PT. MERCK INDONESIA

Nuhung, Mahmud (Unknown)

Article Info

Publish Date
25 Jan 2018

Abstract

Research aims to explain the factors that influence theoptimization of the sales, as well as analyzing sales volume growthsupplements on PT Merck Indonesia. collected data are secondary data,such as cost of promotion, distribution channels, pricing, and value ofsales. hypothesis testing using multiple regression. The results showedthat simultaneous promotion costs, distribution costs, and the cost ofgoods sold have a significant effect on the increase in value sales of PTMerck Indonesia and promotion costs are partially dominant variableinfluence on the increase in value of sales at PT Merck Indonesia

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Journal Info
BALANCE JOURNAL
Website

Abbrev

balance

Publisher

Universitas Muhammadiyah Makassar

Subject

Economics, Econometrics & Finance

Description

Jurnal ini memuat artikel bidang disiplin ilmu Ekonomi dan Pembangunan, Perilaku Ekonomi dan Bisnis, Proyeksi Bisnis, Pengembangan Ekonomi SDM, Sistem Perekonomian Islam dan Perekonomian Internasional serta ilmu terapan Ekonomi Statistik yang berada dibawah naungan institusi Fakultas Eknomi dan ...