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Nuhung, Mahmud
Universitas Muhammadiyah Makassar
Economics, Econometrics & Finance

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OPTIMALISASI PENJUALAN SUPLEMEN PADA PT. MERCK INDONESIA Nuhung, Mahmud
Jurnal Ekonomi Balance Vol 8, No 2 (2012): Jurnal Ekonomi Balance
Publisher : Universitas Muhammadiyah Makassar

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Abstract

Research aims to explain the factors that influence theoptimization of the sales, as well as analyzing sales volume growthsupplements on PT Merck Indonesia. collected data are secondary data,such as cost of promotion, distribution channels, pricing, and value ofsales. hypothesis testing using multiple regression. The results showedthat simultaneous promotion costs, distribution costs, and the cost ofgoods sold have a significant effect on the increase in value sales of PTMerck Indonesia and promotion costs are partially dominant variableinfluence on the increase in value of sales at PT Merck Indonesia
Studi Kualitas Jasa Dan Pemasaran Relasional, Pengaruhnya Terhadap Kepuasan Dan Loyalitas Nasabah Bank Syariah Di Kota Makassar Nuhung, Mahmud
Jurnal Ekonomi Balance Vol 7, No 2 (2011): Jurnal Ekonomi Balance
Publisher : Universitas Muhammadiyah Makassar

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Associated with existing theoretical review, this study aims to: (1) recognize and analyze the influence of service quality on customer satisfaction Islamic bank; (2) recognize and analyze the influence of service quality on customer loyalty Islamic bank; (3) recognize and analyze the influence of relational marketing to customer satisfaction Islamic bank; (4) recognize and analyze the influence of relational marketing on customer loyalty Islamic bank; (5) recognize and analyze the influence of customer satisfaction on customer loyalty Islamic bank.This study uses primary data. The population is Islamic bank customers in the city of Makassar. The sample of 300 respondents selected from 4 (four) of Islamic banks are selected purposively, that is (1) bank Muamalat, (2) bank BNI Syariah, (3) BTN Syariah, and (4) Bank Syariah Mandiri with Slovin formula then selected samples proportionally.By using analytical methods SEM (Structural Equation Model) results showed that: (1) service quality has positive and significant impact on customer satisfaction with loading factor 0.586 with probability 0.019; (2) service quality has no significant influence on customer loyalty Islamic bank; (3) relational marketing significantly influence customer satisfaction Islamic bank; (4) relational marketing no significant effect on customer loyalty; (5) customer satisfaction significantly influence customer loyalty.Keywords: service quality, relationship marketing, customer loyalty, customer satisfaction
PENGARUH LINGKUNGAN BISNIS EKSTERNAL DAN PERENCANAAN STRATEGI TERHADAP KINERJA PERUSAHAAN Nuhung, Mahmud
Jurnal Ekonomi Balance Vol 8, No 1 (2012): Jurnal Ekonomi Balance
Publisher : Universitas Muhammadiyah Makassar

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Abstract

Ada banyak faktor yang mempengaruhi kinerja perusahaan diantaranya faktor lingkungan bisnis eksternal seperti kebijakan pemerintah, kekuatan hukum dan politik, teknologi, sumberdaya, pesaing, selera pelanggan dan pengelolaan perusahaan. Lingkungan bisnis eksternal merupakan lingkungan yang berada diluar perusahaan, namun dipertim-bangkan dalam pengambilan keputusan bisnis. Tujuan penelitian ini adalah untuk mengetahui pengaruh lingkungan bisnis ekstemal dan perencanaan strategis terhadap kinerja perusahaan. Sampel penelitian ditetapkan secara sengaja (purposive sampling) sebanyak 50 orang, Untuk menjawab masalah penelitian digunakan analisis statistik inferensial dengan menggunakan alat analisis regresi berganda.Hasil penelitian menyimpulkan lingkungan Bisnis Eksternal dan Perencanaan Strategis berpengaruh signifikan terhadap Kinerja Perusahaan PT. Murfa Surya Mahardika Sulawesi Selatan. Hal ini ditunjukkan dari uji simultan (uji F) dengan membandingkan antara nilai signifikansi hasil perhitungan sebesar 0,000 lebih kecil dari alfa 0,005.
STRATEGI BAURAN PEMASARAN PADA KANTOR BERITA ANTARA BIRO SULAWESI SELATAN Nuhung, Mahmud
Jurnal Ekonomi Balance Vol 7, No 1 (2011): Jurnal Ekonomi Balance
Publisher : Universitas Muhammadiyah Makassar

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Abstract

The purpose of the study to determine the effect of marketing mix strategy has to increase the sales volume of products on Perum institutions news agency BETWEEN Bureau of South Sulawesi. And to know the dominant factor of the effect on the increase of product sales volume at Perum institutions news agency BETWEEN Bureau of South Sulawesi. The result of the research concludes that together variable of production cost, cost of goods sold, distribution cost, and promotion cost have significant effect to increase of sales volume at Lembaga Berita Negara (LKBN) BETWEEN Makassar. This is evidenced from the F test value that indicates that the significance value is much smaller than alpha 0.05. This indicates that the four variables analyzed have significant predictability of predictive power.
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