Journal of Correctional Management
Vol 1 No 2 (2024): Journal of Correctional Management (JCM)

Exploring The Dimensions And Impact Of Consumer Fanaticism On Brand Loyalty: A Literature Review

Qital, Dari Aulia (Unknown)

Article Info

Publish Date
31 Jul 2024

Abstract

This literature review explores the multifaceted nature of consumer fanaticism, its antecedents, and its impact on brand loyalty and marketing strategies. By synthesizing insights from five key studies on consumer fanaticism, this research develops a comprehensive framework for understanding how fanaticism influences consumer behavior and brand management. The findings highlight the dual nature of consumer fanaticism, offering practical implications for marketers aiming to leverage or mitigate its effects

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Journal Info
Journal of Correctional Management
Website

Abbrev

jcm

Publisher

Politeknik Ilmu Pemasyarakatan

Subject

Decision Sciences, Operations Research & Management Education Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

Description

Journal of Correctional Management (JCM) is a national journal published by Politeknik Pengayoman Indonesia, Indonesia. It covers all areas of criminal, social, psychology, public administration, management, education, and government law. Its global readership includes educators, teachers, students, ...