International Journal of Artificial Intelligence for Digital Marketing
Vol. 1 No. 6 (2024): International Journal of Artificial Intelligence for Digital Marketing

INTERDISCIPLINARY ANALYSIS OF CONSUMER BEHAVIOR THEORIES AND DECISION-MAKING FACTORS

Naima Fatikhovna, Khalmurzayeva (Unknown)

Article Info

Publish Date
11 Dec 2024

Abstract

This article examines the main theories that explain how and why people make purchasing decisions. Various approaches are analyzed, including rational choice theory, psychoanalytic theory, Maslow's theory of motivation, behavioral and cognitive theories, as well as socio-cultural and emotional approaches. Special attention is paid to the influence of internal and external factors on consumer behavior, including motivation, emotions, social norms, and cognitive biases. The article highlights the importance of using an interdisciplinary approach in the study of consumer behavior and its application in marketing and business strategies

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Journal Info
International Journal of Artificial Intelligence for Digital Marketing
Website

Abbrev

IJAIFD

Publisher

PT. Antis International Publisher

Subject

Economics, Econometrics & Finance Environmental Science

Description

International Journal of Artificial Intelligence for Digital Marketing proposes and fosters discussion on cutting-edge system theory and grounded research and practice addressing new ways of thinking, models and methodologies for understanding and acting within the complexities of market and ...