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All Journal International Journal of Artificial Intelligence for Digital Marketing
Naima Fatikhovna, Khalmurzayeva
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Economics, Econometrics & Finance Environmental Science

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INTERDISCIPLINARY ANALYSIS OF CONSUMER BEHAVIOR THEORIES AND DECISION-MAKING FACTORS Naima Fatikhovna, Khalmurzayeva
International Journal of Artificial Intelligence for Digital Marketing Vol. 1 No. 6 (2024): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v1i6.283

Abstract

This article examines the main theories that explain how and why people make purchasing decisions. Various approaches are analyzed, including rational choice theory, psychoanalytic theory, Maslow's theory of motivation, behavioral and cognitive theories, as well as socio-cultural and emotional approaches. Special attention is paid to the influence of internal and external factors on consumer behavior, including motivation, emotions, social norms, and cognitive biases. The article highlights the importance of using an interdisciplinary approach in the study of consumer behavior and its application in marketing and business strategies
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